When I ran into mutliple-time Brainzooming guest blogger Alyssa Murfey at TEDxKC, she mentioned her recent passion project. Her excitement as she described it was infectious. As a result, I asked her to share why it's important to have a passion project with Brainzooming readers, as she's done today. When not working on her passion project, Alyssa is a social media analyst and email marketing manager for emfluence, a Digital Marketing Agency. A native Kansas Citian, Alyssa is a regular on the local food, event, and, and music scene. Here's Alyssa!

The Importance of a Passion Project

Just as the transition from college to the real world teaches you, applying the skills I learn from my job to creating a passion project on my own continues to be an eye-opening learning experience. My passion project, a blog called House of Femme, is a work in progress. A co-worker/friend and I developed the blog together and pushed it live about six months ago. We aim for House of Femme to be a healthy living online magazine about being a modern gal that works and plays hard. It’s our way of sharing and exchanging knowledge.

In some ways our “house’ is like a fixer-upper: we’re constantly turning a corner to find something else that we want to improve. There are ups and downs, but my pride in sharing ownership in the project never changes. The lessons I continue to learn from this experience make me want to shout from the rooftops:  if you have a passion project opportunity, pursue it!

And if I were to shout from the rooftops about how you would benefit from tackling your passion project, it would sound a little like this…

Learn the Potential of Your Strengths

In my job, I may wear a hat or two as I work on various marketing campaigns, but never do I touch all aspects of the horse and carriage involved. When you (and a partner, if you’re lucky like me) have to manage everything, you can get lost in the abundance of the details. There are so many tiny pieces that play into making the puzzle whole. I have to take on many roles to make sure things are a success: photographer, copywriter, event planner, etc. As a result, I have to extend beyond my usual comfort level and knowing my strengths and discover what my strengths could be.

Find Your Own Resources

When working for a company, one is often blessed with an abundant supply of resources. Sometimes, as in my case, you don’t realize how many resources you have until you are forced to find the connections and talent on your own. There’s no, “Well, the blah blah blah department handles that.” You handle it!

Recognize The Skills of Others

When forced to find your own resources, you begin to tap into what’s available around you. Doing so, you start to realize the strengths of your friends, your colleagues, and your family. I’m constantly amazed by the people around me. Some of these people I see every day and yet, had no idea what talents they possessed. For instance, when we discussed during a blog meeting we were lacking hair and beauty posts, my little sister’s perfectly coifed fishtail popped into my mind. She styled her hair for a couple posts, and now she’s our youngest “House Guest Contributor”! I was honored to showcase her talents on the blog and as a middle schooler, apparently, it’s pretty cool to be featured on a blog. Win-win.

Have Passion

“If passion drives you, let reason hold the reins.” - Benjamin Franklin

Passion makes the world go around, and if you love what you’re doing, the hours just fly by . . . happily. This final reason doesn’t require much explanation. A life full of passion is gold. So, pursue your passion project, stretch your boundaries, and find out why it’s worth it. - Alyssa Murfey


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