Event marketing can be part of the brand building strategy for an organization of any size. While the size and scale of an event will vary based your organization’s objectives, if you’re investing in event marketing, you want it to support your strategy and work as hard for you as possible.
12 Articles on Event Marketing and Developing Memorable Audience Experiences
These twelve event marketing articles from the Brainzooming blog archive provide a strong starting point for moving an idea for an event marketing effort into a solid brand building strategy.
A three part formula for designing and creating memorable audience experiences through event marketing.
An approach to making every gathering an event to maximize the impact with your audience. Whenever multiple people come together, take the time to make it special.
While not specifically event-related, the steps you’ll want to take to integrate your event with other activities in your organization are all here.
An overview of the strategy The Brainzooming Group used to create and roll-out a non-traditional sponsorship strategy related to the Google Fiber implementation in Kansas City. It’s a formula other organizations can use successfully for event marketing .
Speakers can be a big cost item in event marketing programs. It’s smart to invest in speakers who can deliver compelling content to create memorable audience experiences. If the budget it tight, however, here are ways to create real value to help attract strong speakers with fewer dollars.
Again, this isn’t exclusive to events, but many of the situations behind these project management lessons were born out of producing big corporate event programs.
You can take a variety of event planning cues from a fireworks display to apply to your event.
If you’re going to promote your conference as innovative, you had better incorporate these seven elements.
This is a great companion to the previous article on creating an innovative business conference. The Big Ideas in Higher Education Conference was the height of a new type of event.
Ten specific ideas for creating memorability specific to online events.
Customizing a customer brand experience doesn’t have to high tech. You can do it by knowing your audience along with a piece of paper.
When you’re doing event marketing, build your strategy around how to make peoples’ dreams come true through a unique event. - Mike Brown
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