Client Case Studies
When we say that we adapt the Brainzooming Method to fit all kinds of business situations, we aren’t kidding. Whether you are focused on developing strategy, accelerating innovation, branding, professional development, creative leadership, or even something else, here are examples of how Brainzooming delivers results for clients across industries.
Strategic Planning Case Studies
Collaborative strategy extends participation beyond the board room by meaningfully involving individuals throughout the organization to provide insights and input for shaping strategy. The result? Ready-to-implement strategy that is much more robust, and comes together faster than you could have imagined.
In collaboration with the Johns Hopkins University Applied Physics Lab shared services groups, we created a fun, comprehensive, and interactive way to develop a 25-year vision and innovation road map, identify and build out a new customer experience, and translate the organizational vision into an actionable implementation strategy.
Corporate & Subsidiary Planning
We developed an integrated planning process and strategic plans for construction holding company MMC Corp and its largest subsidiaries across the United States.
Top Leadership Change Management
With KVC Health Systems, a not-for-profit organization, we created and facilitated a comprehensive strategic planning process for the nonprofit’s new senior leadership team, incorporating online and in-person collaboration with the entire employee base.
Multi-Location Online Collaboration
Facilitated an online collaboration across multiple locations to develop a strategic plan and new brand strategy without necessitating any employee travel.
Nonprofit Growth Strategy
Formed a strategic relationship with this service- and product-oriented, early education nonprofit to improve its market position, strategic viability, and management focus.
Designed collaboration exercises and a planning output for the leadership team to quickly develop and implement its plan.
Innovation Strategy Case Studies
Brainzooming accelerates the pace and business impact of innovation for clients by operationalizing design thinking. We customize our Design – Engage – Launch innovation process to create actionable ideas and clear implementation paths across industries.
Consumer Products Exploration
For American Greetings, we designed and facilitated a travel-oriented creative workshop and innovation process to stimulate ideas and concepts for the product design team, bringing breakthrough thinking to new product development.
B2B New Product Development
In collaboration with Corbion’s field salesforce, we explored customer needs, competitive positioning, and disruptive innovations, leading the team to identify new product ideas and replenish the innovation pipeline.
Experience-Based Product Innovation
Chicago Faucets engaged us to bring their marketing and engineering departments together for collaboration in new product development, using stakeholder and customer experience as a completely new lens for innovation.
B2B Product & Process Innovation
We work with Amsted Rail in ongoing innovation engagements across multiple countries to improve the manufacturing and administrative strategic focus, quality, and cost savings.
In this engagement with Carbondale 4ABC, we collaborated with city and university audiences to identify critical needs for high-speed internet service, and ways it could align broader economic and public interests within Southern Illinois, driving innovation and economic development.
Farmers Insurance invited us to design and facilitate an interactive workshop on disruptive innovation at their yearly conference, where we led 200 marketers and 23 teams in learning new approaches and developing product innovations--all in a single day.
Brand Experience Case Studies
Developing a growth-oriented brand strategy isn’t merely a question of graphics or words. Brainzooming helps translate business strategy into a brand experience that resonates with audiences and improves your success.
Regulated Market Content Strategy
For American Century Investments, we developed a content marketing strategy that would leverage expertise and community service, while addressing regulatory restrictions.
Early-education nonprofit RAFT engaged us to produce strategic plans and a new brand strategy that would elevate internal and external messaging alike.
Product & Communications
With Thermo King, the global leader in transport refrigeration and heating, we created a comprehensive, growth-oriented strategy for product marketing and communications.
Internal & Employer Brand
SMC3 engaged us to develop a strategy platform to provide each level of the LTL transportation data and technology organization with concrete ways to live out the brand, including vision and mission statements and brand behaviors for leadership, management, and employees.
B2B2C Content Marketing
For Bayer HealthCare, we produced a multi-partner social media strategy to increase content-sharing flexibility within their regulated industry.
Nonprofit organization Literacy KC engaged us to accelerate development of a completely new business model for taking its adult literacy training into high-traffic community locations.
Professional Development Case Studies
No two organizations have the same needs. Audiences, requirements, and perspectives differ. That's why our customized approach combines proven Brainzooming content with innovative delivery methods that create optimum learning experiences--resulting in content that's as unique as it is effective.
High-Performer Strategic Development
We developed a strategic thinking workshop with H&R Block to immerse
its high-performing executives in a process for delivering stronger strategic recommendations to senior management.
For the accounting firm BKD, we delivered a series of innovative workplace culture keynotes for its top clients in multiple offices. We also created and facilitated a workshop for its national marketing team to improve innovation and effectiveness.
Strategic Selling for B2B Sales
We trained the North American sales team for industrial supplier Panduit in integrating strategic conversations, benefit selling, and value-based offerings to combat new competitors.
We partnered with RAFT, an early-childhood educational organization,
to create an interactive task party where educators selected multiple mini-projects
to produce, network, and celebrate their conference experiences.
Association Member Engagement
For two years running, the Curaçao Tourist Board hired us to conduct its annual content marketing conference, created so that the nation's leading travel partners could improve content marketing and social presences of individual tourism properties, leading to overall growth in visitors for this beautiful island nation.
Industry Conference Keynotes
We developed and delivered a series of highly-rated, interactive workshops and keynote presentations for Social Media Strategies Summit on social-first content marketing strategy, brand storytelling, and effective ways to run a solo social media program.
Creative Leadership Case Studies
So you're looking for ways your team (or another important audience) can quickly and effectively advance their creative thinking and leadership skills. What's the answer? Introducing proven Idea Magnets strategies for cultivating creative business leaders via an in-person or online workshop.
Energizing a Client Experience Team
For the Johns Hopkins Applied Physics Lab, we customized a series of in-person and online Idea Magnets workshops, teaching executives and individual contributors to use strategic and creative thinking tools for improving the way they lead and work, and to create a transformational client experience.
Innovating User Experience Design
We developed and delivered a customer experience workshop for Cerner to turn the marketing team into energized Idea Magnets focused on generating new ideas and delivering an innovative experience for its healthcare clients.
Teaching DIY Innovation Exercises
For Amsted Rail’s yearly innovation summit, we created a multi-part, DIY innovation exercise for executives and innovation mentors to practice and later use at their facilities to conduct their own Idea Magnet-based innovation workshops.
B2B Customer Learning Events
We collaborated with LeSaint Logistics to develop a new branded, annual customer event experience focused on sharing industry trends, developing collaborative learning, and strengthening long-term business relationships.
Technical Employee Creative Thinking
HP engaged us to present a webinar that would develop stronger creative thinking skills among the market insights team, to help them inject innovative strategies into customer market research techniques.
Knowledge Management Strategies
We created a workshop for the executive members of the Industrial Heating Equipment Association to develop knowledge-transfer strategies as Baby Boomer Idea Magnets retire and Millennial Idea Magnets take on growing leadership roles in the years ahead.