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  • About Brainzooming
    • Our Team
    • The Brainzooming Method
    • Our Foundation
  • Focus Areas
    • Strategic Planning and Organizational Transformation
    • Innovation Strategy and Culture
    • Branding and Customer Experience
    • Creative Leadership
    • Keynotes and Workshops
  • Our Services
    • Custom Engagements
    • Blast! Online Collaboration
      • Ready-to-Launch Blast!
      • Custom Blast!
    • Digital Resources and Tools
    • Keynotes and Training Programs
  • Clients & Case Studies
    • Our Clients
    • Collaborating with Clients
    • Client Case Studies
    • Testimonials
  • Resources
    • Tools
    • Idea Magnets
  • Blog
  • Contact Us

    Branding (19)

    Starbucks Rebranding - Venti Brand Aspirations, Grande Risk

    Starbucks Rebranding - Venti Brand Aspirations, Grande Risk

    Personal Branding Decision – How Do You Describe Yourself?

    Personal Branding Decision – How Do You Describe Yourself?

    Social Media Policy - Whats and Whens Behind Your Guidelines

    Social Media Policy - Whats and Whens Behind Your Guidelines

    What’s the Strategic Shape of Your Service?

    What’s the Strategic Shape of Your Service?

    13 Thoughts on Tweeting, Blogging, and Local News (Along with Several on Things which Really Matter)

    13 Thoughts on Tweeting, Blogging, and Local News (Along with Several on Things which Really Matter)

    Outsmarting Fears about Your

    Outsmarting Fears about Your "Inferior" Expertise

    Talk to Customers When They're Thinking about You

    Talk to Customers When They're Thinking about You

    Untangling Your Brand Attributes for Greater Value

    Untangling Your Brand Attributes for Greater Value

    Courts Decide: Co-Created Customer Experience Is Integral to a Brand

    Courts Decide: Co-Created Customer Experience Is Integral to a Brand

    The Real Mad Man -

    The Real Mad Man - "Ogilvy on Advertising" by David Ogilvy

    Positive Financial Impact from Creative, Strategic Thinking

    Positive Financial Impact from Creative, Strategic Thinking

    Is Your Brand Headed for Trouble? 5 Strategic Warning Signs

    Is Your Brand Headed for Trouble? 5 Strategic Warning Signs

    Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

    Zero Moment of Truth - The Google Perspective on a Strategic Customer Engagement Concept

    Do You Know Where Your Brand Is? - Guest Post by Barrett Sydnor

    Do You Know Where Your Brand Is? - Guest Post by Barrett Sydnor

    6 Strategies to Avoid with Your Social Network - Ideas from #SMCKC

    6 Strategies to Avoid with Your Social Network - Ideas from #SMCKC

    Brand Transparency in a Connected, Socially Networked World

    Brand Transparency in a Connected, Socially Networked World

    Are Your Service Recovery Efforts Broadcast Worthy?

    Are Your Service Recovery Efforts Broadcast Worthy?

    Make Me Believe Your Personal Brand Statement

    Make Me Believe Your Personal Brand Statement

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