Here’s a personal branding question worth considering:
- How do you describe yourself to others?
Seems like there are three options. You can primarily describe yourself based on:
- Who you are
- Who you were
- Who you’re going to become
This personal branding question struck me after looking at the Twitter profile of a writer formerly at a well-known business publication. She had been downsized along with many others as part of a cost cutting move. In her 19 word personal Twitter profile, 5 words described her interests, 5 stated where she’s working now, and 9 dealt with her former job.
Nothing’s wrong with that necessarily, but it makes it seem as if she’s a lot more invested in what she had been doing than what she’s doing now or where she’s headed in her future.
When I describe myself to others, it’s primarily about where I am, with a little bit of what I was, and really nothing of what I hope to become. In fact, using my “Brainzooming” Twitter profile to judge, only 4 words talk about where I am now, with the other 8 words pointed toward what can be found at this website.
That doesn’t really cut it.
My challenge is creating a new description that incorporates where I’m headed along with more personal sharing about who I am as a person, not just a business.
How about you? How do you describe yourself? – Mike Brown
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