---
title: Brand Strategy in a Full House of Brands
description: Brand Strategy in a Full House of Brands
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/Brand-Strategy1-1-May-25-2022-02-03-42-51-PM.jpg
---

# Brand Strategy in a Full House of Brands

[Marketing](https://www.brainzooming.com/blog/tag/marketing), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Events](https://www.brainzooming.com/blog/tag/events), [Branding](https://www.brainzooming.com/blog/tag/branding)

[![](https://www.brainzooming.com/hubfs/Imported_Blog_Media/080121+HDMA+Graphic-May-25-2022-01-39-00-65-PM.jpg)](https://www.brainzooming.com/hubfs/Imported_Blog_Media/080121+HDMA+Graphic-May-25-2022-01-39-00-31-PM.jpg)I’m on a panel today addressing “Global Branding Trends, Challenges, and Possible Solutions” at the HDMA Heavy Duty Dialogue ’08 conference. It’s being moderated by Sally Staab a VP at Weyforth-Haas Marketing in Overland Park, KS. The other participants are Walt Delevich from SKF and John Beering from Eaton Corporation.

From my segment on brand strategy in a full house of brands, here are a few keys for branding amid significant M&A activity:

- **Elegant brand architecture often isn’t in the cards with an M&A-based growth strategy** - With significant M&A activity, a number of very real factors may confound attempts to create elegantly simple brand architecture. Among the potential issues: the relative strengths of brands in the family, customer loyalty to existing brands, management demands, deal structures, challenges in doing a large-scale conversion, required investment, and long cycles for replacing branded assets.

- **Work with experienced brand strategy partners** - A brand is more than a logo and an ad; it’s the promise you make to your key audiences. It’s multi-dimensional and encompasses all customer contact points with the company – employees, products, service, visual and physical cues, and communications. Given this broad definition, few advertising agencies have the full range of capabilities to address all of your brand issues. Engage firms that specialize in branding across all these dimensions.

- **Invest in the necessary fact finding effort to determine your brand strategy** - Facts need to be at the heart of any brand strategy decisions, and they should come from as many sources as possible – internally & externally. Inventory the key data sources and audiences whose perceptions you need to understand and project. Beyond analysis of available data, look to both qualitative and quantitative research techniques to bolster your understanding of what the market expects, accepts, and will ultimately reward from your brand.

- **Figure out where you want your brand to be in the future and then work your way back to the present through multiple scenarios** – Hypothesize various scenarios on where you want the brand to be in the future relative to customers, products / services, markets, competitors, and the external environment. Pick a future point linked to the longest relevant decision cycles for your brand. Then, work your way back on how you expect to get there, recognizing likely decision points, operational issues, future M&A events, sales & marketing efforts, competitor activity, and the best and worst developments that could happen with your brand.
- **Look to others brands for lessons, even if their situations aren’t completely comparable –** You can’t simply follow your industry’s branding conventions if your situation differs dramatically. In that case, find brands outside your industry that you can look to for insights. Ideally seek out brands in similar current situations and others that have brand architectures that resemble how you’d like yours to look. Go to school on what their brand migration paths look like, what rules or approaches they use, etc. Additionally, there’s great value in networking with them and being able to ask direct questions on their strategies.
- **Use in-country experts to assess how your brand will fit in global markets** – Don’t depend on uninformed or remote perspectives for determining in-country brand strategy globally. Identify branding partners & key employees with on the ground experience that can provide knowledgeable input and reactions to global brand strategy development. Do the qualitative and quantitative fact finding work in-country or in-region as well. - *[Mike Brown](https://www.brainzooming.com/about-brainzooming/mike-brown/)*

***[The Brainzooming Group](https://www.brainzooming.com/?page_id=1188) helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. We draw on our varied strategy experience in defining new brands, jump starting lagging ones, and  rehabilitating battered brands. Email us at [info@brainzooming.com](mailto:info@brainzooming.com) or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.***

 

## You Might Also Like:

[![Brand Value - A Simple Way to Identify Your Brand Benefits](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Value-Equation-Formula-3.jpg?width=415&height=456&name=Value-Equation-Formula-3.jpg) ](https://www.brainzooming.com/blog/brand-value-a-simple-way-to-identify-your-brand-benefits)

#### [Brand Value - A Simple Way to Identify Your Brand Benefits](https://www.brainzooming.com/blog/brand-value-a-simple-way-to-identify-your-brand-benefits)

[![Brand Strategy: 3 Ways to Showcase Industrial Brand Identity and Coolness](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Grand-Canyon-Skywalk-4.jpg?width=415&height=456&name=Grand-Canyon-Skywalk-4.jpg) ](https://www.brainzooming.com/blog/brand-strategy-3-ways-to-showcase-industrial-brand-identity-is)

#### [Brand Strategy: 3 Ways to Showcase Industrial Brand Identity and Coolness](https://www.brainzooming.com/blog/brand-strategy-3-ways-to-showcase-industrial-brand-identity-is)

[![Ingredient Branding Strategy, Off Brand Advertising, and a Big Brand Promise](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Stellar-Brands-4.jpg?width=415&height=456&name=Stellar-Brands-4.jpg) ](https://www.brainzooming.com/blog/ingredient-branding-strategy-off-brand-advertising-and-a-big-brand-promise)

#### [Ingredient Branding Strategy, Off Brand Advertising, and a Big Brand Promise](https://www.brainzooming.com/blog/ingredient-branding-strategy-off-brand-advertising-and-a-big-brand-promise)

Date published: 01/21/08

Search

## Zoom your brain!

Enter your email address for emails bursting with creativity.

### Brainzooming Topics

- [Analysis (89)](https://www.brainzooming.com/blog/tag/analysis)
- [Blogging (244)](https://www.brainzooming.com/blog/tag/blogging)
- [Branding (421)](https://www.brainzooming.com/blog/tag/branding)
- [Career (361)](https://www.brainzooming.com/blog/tag/career)
- [Change your character (32)](https://www.brainzooming.com/blog/tag/change-your-character)
- [Collaboration (953)](https://www.brainzooming.com/blog/tag/collaboration)
- [Communication (661)](https://www.brainzooming.com/blog/tag/communication)
- [Competitive Strategy (121)](https://www.brainzooming.com/blog/tag/competitive-strategy)
- [Compilations (116)](https://www.brainzooming.com/blog/tag/compilations)
- [Creative Quickies (56)](https://www.brainzooming.com/blog/tag/creative-quickie)
- [Creativity (1013)](https://www.brainzooming.com/blog/tag/creativity)
- [Diversity (134)](https://www.brainzooming.com/blog/tag/diversity)
- [Ebook (57)](https://www.brainzooming.com/blog/tag/ebook)
- [Events (262)](https://www.brainzooming.com/blog/tag/events)
- [Facebook (116)](https://www.brainzooming.com/blog/tag/facebook)
- [Fun Strategic Planning (53)](https://www.brainzooming.com/blog/tag/fun-strategic-planning)
- [Google Fiber (28)](https://www.brainzooming.com/blog/tag/google-fiber)
- [Guest author (199)](https://www.brainzooming.com/blog/tag/guest-author)
- [Humor (114)](https://www.brainzooming.com/blog/tag/humor)
- [Idea Magnets (132)](https://www.brainzooming.com/blog/tag/idea-magnets)
- [Implementation (999)](https://www.brainzooming.com/blog/tag/implementation)
- [Innovation (972)](https://www.brainzooming.com/blog/tag/innovation)
- [Insights (335)](https://www.brainzooming.com/blog/tag/insights)
- [Market Research (83)](https://www.brainzooming.com/blog/tag/market-research)
- [Marketing (378)](https://www.brainzooming.com/blog/tag/marketing)
- [Offered Without Comment (33)](https://www.brainzooming.com/blog/tag/offered-without-comment)
- [Performance (1183)](https://www.brainzooming.com/blog/tag/performance)
- [Social media (416)](https://www.brainzooming.com/blog/tag/social-media)
- [Strategic Planning (326)](https://www.brainzooming.com/blog/tag/strategic-planning)
- [Strategic Thinking (1378)](https://www.brainzooming.com/blog/tag/strategic-thinking)
- [Strategy (1112)](https://www.brainzooming.com/blog/tag/strategy)
- [Tools (1423)](https://www.brainzooming.com/blog/tag/tools)
- [Twitter (252)](https://www.brainzooming.com/blog/tag/tweets)
- [Video (127)](https://www.brainzooming.com/blog/tag/video)

### Archives

- [March 2025 (2)](https://www.brainzooming.com/blog/archive/2025/03)
- [February 2025 (2)](https://www.brainzooming.com/blog/archive/2025/02)
- [January 2025 (2)](https://www.brainzooming.com/blog/archive/2025/01)
- [December 2024 (1)](https://www.brainzooming.com/blog/archive/2024/12)
- [November 2024 (1)](https://www.brainzooming.com/blog/archive/2024/11)
- [October 2024 (1)](https://www.brainzooming.com/blog/archive/2024/10)
- [September 2024 (2)](https://www.brainzooming.com/blog/archive/2024/09)
- [May 2024 (1)](https://www.brainzooming.com/blog/archive/2024/05)
- [March 2024 (1)](https://www.brainzooming.com/blog/archive/2024/03)
- [February 2024 (1)](https://www.brainzooming.com/blog/archive/2024/02)
- [January 2024 (9)](https://www.brainzooming.com/blog/archive/2024/01)
- [December 2023 (3)](https://www.brainzooming.com/blog/archive/2023/12)
- [November 2023 (2)](https://www.brainzooming.com/blog/archive/2023/11)
- [October 2023 (2)](https://www.brainzooming.com/blog/archive/2023/10)
- [September 2023 (1)](https://www.brainzooming.com/blog/archive/2023/09)
- [August 2023 (1)](https://www.brainzooming.com/blog/archive/2023/08)
- [July 2023 (3)](https://www.brainzooming.com/blog/archive/2023/07)
- [June 2023 (2)](https://www.brainzooming.com/blog/archive/2023/06)
- [May 2023 (3)](https://www.brainzooming.com/blog/archive/2023/05)
- [April 2023 (7)](https://www.brainzooming.com/blog/archive/2023/04)
- [March 2023 (12)](https://www.brainzooming.com/blog/archive/2023/03)
- [February 2023 (6)](https://www.brainzooming.com/blog/archive/2023/02)
- [January 2023 (6)](https://www.brainzooming.com/blog/archive/2023/01)
- [December 2022 (3)](https://www.brainzooming.com/blog/archive/2022/12)
- [November 2022 (1)](https://www.brainzooming.com/blog/archive/2022/11)
- [October 2022 (1)](https://www.brainzooming.com/blog/archive/2022/10)
- [September 2022 (1)](https://www.brainzooming.com/blog/archive/2022/09)
- [August 2022 (5)](https://www.brainzooming.com/blog/archive/2022/08)
- [July 2022 (1)](https://www.brainzooming.com/blog/archive/2022/07)
- [June 2022 (3)](https://www.brainzooming.com/blog/archive/2022/06)
- [April 2022 (1)](https://www.brainzooming.com/blog/archive/2022/04)
- [March 2022 (7)](https://www.brainzooming.com/blog/archive/2022/03)
- [February 2022 (3)](https://www.brainzooming.com/blog/archive/2022/02)
- [July 2021 (1)](https://www.brainzooming.com/blog/archive/2021/07)
- [April 2021 (1)](https://www.brainzooming.com/blog/archive/2021/04)
- [March 2021 (11)](https://www.brainzooming.com/blog/archive/2021/03)
- [February 2021 (1)](https://www.brainzooming.com/blog/archive/2021/02)
- [January 2021 (4)](https://www.brainzooming.com/blog/archive/2021/01)
- [December 2020 (3)](https://www.brainzooming.com/blog/archive/2020/12)
- [October 2020 (1)](https://www.brainzooming.com/blog/archive/2020/10)
- [July 2020 (1)](https://www.brainzooming.com/blog/archive/2020/07)
- [June 2020 (2)](https://www.brainzooming.com/blog/archive/2020/06)
- [May 2020 (1)](https://www.brainzooming.com/blog/archive/2020/05)
- [April 2020 (3)](https://www.brainzooming.com/blog/archive/2020/04)
- [March 2020 (6)](https://www.brainzooming.com/blog/archive/2020/03)
- [February 2020 (7)](https://www.brainzooming.com/blog/archive/2020/02)
- [January 2020 (7)](https://www.brainzooming.com/blog/archive/2020/01)
- [December 2019 (3)](https://www.brainzooming.com/blog/archive/2019/12)
- [November 2019 (4)](https://www.brainzooming.com/blog/archive/2019/11)
- [October 2019 (9)](https://www.brainzooming.com/blog/archive/2019/10)
- [September 2019 (4)](https://www.brainzooming.com/blog/archive/2019/09)
- [August 2019 (7)](https://www.brainzooming.com/blog/archive/2019/08)
- [July 2019 (6)](https://www.brainzooming.com/blog/archive/2019/07)
- [June 2019 (11)](https://www.brainzooming.com/blog/archive/2019/06)
- [May 2019 (1)](https://www.brainzooming.com/blog/archive/2019/05)
- [February 2019 (12)](https://www.brainzooming.com/blog/archive/2019/02)
- [January 2019 (16)](https://www.brainzooming.com/blog/archive/2019/01)
- [December 2018 (5)](https://www.brainzooming.com/blog/archive/2018/12)
- [November 2018 (16)](https://www.brainzooming.com/blog/archive/2018/11)
- [October 2018 (4)](https://www.brainzooming.com/blog/archive/2018/10)
- [September 2018 (5)](https://www.brainzooming.com/blog/archive/2018/09)
- [August 2018 (9)](https://www.brainzooming.com/blog/archive/2018/08)
- [July 2018 (13)](https://www.brainzooming.com/blog/archive/2018/07)
- [June 2018 (18)](https://www.brainzooming.com/blog/archive/2018/06)
- [May 2018 (6)](https://www.brainzooming.com/blog/archive/2018/05)
- [April 2018 (8)](https://www.brainzooming.com/blog/archive/2018/04)
- [March 2018 (7)](https://www.brainzooming.com/blog/archive/2018/03)
- [February 2018 (14)](https://www.brainzooming.com/blog/archive/2018/02)
- [January 2018 (16)](https://www.brainzooming.com/blog/archive/2018/01)
- [December 2017 (7)](https://www.brainzooming.com/blog/archive/2017/12)
- [November 2017 (10)](https://www.brainzooming.com/blog/archive/2017/11)
- [October 2017 (7)](https://www.brainzooming.com/blog/archive/2017/10)
- [September 2017 (9)](https://www.brainzooming.com/blog/archive/2017/09)
- [August 2017 (9)](https://www.brainzooming.com/blog/archive/2017/08)
- [July 2017 (12)](https://www.brainzooming.com/blog/archive/2017/07)
- [June 2017 (14)](https://www.brainzooming.com/blog/archive/2017/06)
- [May 2017 (20)](https://www.brainzooming.com/blog/archive/2017/05)
- [April 2017 (14)](https://www.brainzooming.com/blog/archive/2017/04)
- [March 2017 (19)](https://www.brainzooming.com/blog/archive/2017/03)
- [February 2017 (20)](https://www.brainzooming.com/blog/archive/2017/02)
- [January 2017 (18)](https://www.brainzooming.com/blog/archive/2017/01)
- [December 2016 (5)](https://www.brainzooming.com/blog/archive/2016/12)
- [November 2016 (10)](https://www.brainzooming.com/blog/archive/2016/11)
- [October 2016 (10)](https://www.brainzooming.com/blog/archive/2016/10)
- [September 2016 (11)](https://www.brainzooming.com/blog/archive/2016/09)
- [August 2016 (14)](https://www.brainzooming.com/blog/archive/2016/08)
- [July 2016 (11)](https://www.brainzooming.com/blog/archive/2016/07)
- [June 2016 (10)](https://www.brainzooming.com/blog/archive/2016/06)
- [May 2016 (12)](https://www.brainzooming.com/blog/archive/2016/05)
- [April 2016 (13)](https://www.brainzooming.com/blog/archive/2016/04)
- [March 2016 (20)](https://www.brainzooming.com/blog/archive/2016/03)
- [February 2016 (21)](https://www.brainzooming.com/blog/archive/2016/02)
- [January 2016 (17)](https://www.brainzooming.com/blog/archive/2016/01)
- [December 2015 (14)](https://www.brainzooming.com/blog/archive/2015/12)
- [November 2015 (16)](https://www.brainzooming.com/blog/archive/2015/11)
- [October 2015 (22)](https://www.brainzooming.com/blog/archive/2015/10)
- [September 2015 (16)](https://www.brainzooming.com/blog/archive/2015/09)
- [August 2015 (18)](https://www.brainzooming.com/blog/archive/2015/08)
- [July 2015 (18)](https://www.brainzooming.com/blog/archive/2015/07)
- [June 2015 (19)](https://www.brainzooming.com/blog/archive/2015/06)
- [May 2015 (19)](https://www.brainzooming.com/blog/archive/2015/05)
- [April 2015 (21)](https://www.brainzooming.com/blog/archive/2015/04)
- [March 2015 (22)](https://www.brainzooming.com/blog/archive/2015/03)
- [February 2015 (20)](https://www.brainzooming.com/blog/archive/2015/02)
- [January 2015 (18)](https://www.brainzooming.com/blog/archive/2015/01)
- [December 2014 (14)](https://www.brainzooming.com/blog/archive/2014/12)
- [November 2014 (17)](https://www.brainzooming.com/blog/archive/2014/11)
- [October 2014 (18)](https://www.brainzooming.com/blog/archive/2014/10)
- [September 2014 (17)](https://www.brainzooming.com/blog/archive/2014/09)
- [August 2014 (16)](https://www.brainzooming.com/blog/archive/2014/08)
- [July 2014 (19)](https://www.brainzooming.com/blog/archive/2014/07)
- [June 2014 (17)](https://www.brainzooming.com/blog/archive/2014/06)
- [May 2014 (18)](https://www.brainzooming.com/blog/archive/2014/05)
- [April 2014 (21)](https://www.brainzooming.com/blog/archive/2014/04)
- [March 2014 (20)](https://www.brainzooming.com/blog/archive/2014/03)
- [February 2014 (22)](https://www.brainzooming.com/blog/archive/2014/02)
- [January 2014 (21)](https://www.brainzooming.com/blog/archive/2014/01)
- [December 2013 (17)](https://www.brainzooming.com/blog/archive/2013/12)
- [November 2013 (19)](https://www.brainzooming.com/blog/archive/2013/11)
- [October 2013 (23)](https://www.brainzooming.com/blog/archive/2013/10)
- [September 2013 (21)](https://www.brainzooming.com/blog/archive/2013/09)
- [August 2013 (22)](https://www.brainzooming.com/blog/archive/2013/08)
- [July 2013 (22)](https://www.brainzooming.com/blog/archive/2013/07)
- [June 2013 (20)](https://www.brainzooming.com/blog/archive/2013/06)
- [May 2013 (21)](https://www.brainzooming.com/blog/archive/2013/05)
- [April 2013 (22)](https://www.brainzooming.com/blog/archive/2013/04)
- [March 2013 (19)](https://www.brainzooming.com/blog/archive/2013/03)
- [February 2013 (20)](https://www.brainzooming.com/blog/archive/2013/02)
- [January 2013 (22)](https://www.brainzooming.com/blog/archive/2013/01)
- [December 2012 (20)](https://www.brainzooming.com/blog/archive/2012/12)
- [November 2012 (20)](https://www.brainzooming.com/blog/archive/2012/11)
- [October 2012 (23)](https://www.brainzooming.com/blog/archive/2012/10)
- [September 2012 (10)](https://www.brainzooming.com/blog/archive/2012/09)
- [August 2012 (22)](https://www.brainzooming.com/blog/archive/2012/08)
- [July 2012 (20)](https://www.brainzooming.com/blog/archive/2012/07)
- [June 2012 (23)](https://www.brainzooming.com/blog/archive/2012/06)
- [May 2012 (23)](https://www.brainzooming.com/blog/archive/2012/05)
- [April 2012 (19)](https://www.brainzooming.com/blog/archive/2012/04)
- [March 2012 (20)](https://www.brainzooming.com/blog/archive/2012/03)
- [February 2012 (19)](https://www.brainzooming.com/blog/archive/2012/02)
- [January 2012 (22)](https://www.brainzooming.com/blog/archive/2012/01)
- [December 2011 (15)](https://www.brainzooming.com/blog/archive/2011/12)
- [November 2011 (18)](https://www.brainzooming.com/blog/archive/2011/11)
- [October 2011 (21)](https://www.brainzooming.com/blog/archive/2011/10)
- [September 2011 (22)](https://www.brainzooming.com/blog/archive/2011/09)
- [August 2011 (23)](https://www.brainzooming.com/blog/archive/2011/08)
- [July 2011 (23)](https://www.brainzooming.com/blog/archive/2011/07)
- [June 2011 (22)](https://www.brainzooming.com/blog/archive/2011/06)
- [May 2011 (24)](https://www.brainzooming.com/blog/archive/2011/05)
- [April 2011 (18)](https://www.brainzooming.com/blog/archive/2011/04)
- [March 2011 (22)](https://www.brainzooming.com/blog/archive/2011/03)
- [February 2011 (22)](https://www.brainzooming.com/blog/archive/2011/02)
- [January 2011 (23)](https://www.brainzooming.com/blog/archive/2011/01)
- [December 2010 (21)](https://www.brainzooming.com/blog/archive/2010/12)
- [November 2010 (19)](https://www.brainzooming.com/blog/archive/2010/11)
- [October 2010 (19)](https://www.brainzooming.com/blog/archive/2010/10)
- [September 2010 (18)](https://www.brainzooming.com/blog/archive/2010/09)
- [August 2010 (22)](https://www.brainzooming.com/blog/archive/2010/08)
- [July 2010 (20)](https://www.brainzooming.com/blog/archive/2010/07)
- [June 2010 (20)](https://www.brainzooming.com/blog/archive/2010/06)
- [May 2010 (20)](https://www.brainzooming.com/blog/archive/2010/05)
- [April 2010 (21)](https://www.brainzooming.com/blog/archive/2010/04)
- [March 2010 (23)](https://www.brainzooming.com/blog/archive/2010/03)
- [February 2010 (22)](https://www.brainzooming.com/blog/archive/2010/02)
- [January 2010 (21)](https://www.brainzooming.com/blog/archive/2010/01)
- [December 2009 (13)](https://www.brainzooming.com/blog/archive/2009/12)
- [November 2009 (18)](https://www.brainzooming.com/blog/archive/2009/11)
- [October 2009 (19)](https://www.brainzooming.com/blog/archive/2009/10)
- [September 2009 (18)](https://www.brainzooming.com/blog/archive/2009/09)
- [August 2009 (20)](https://www.brainzooming.com/blog/archive/2009/08)
- [July 2009 (19)](https://www.brainzooming.com/blog/archive/2009/07)
- [June 2009 (23)](https://www.brainzooming.com/blog/archive/2009/06)
- [May 2009 (20)](https://www.brainzooming.com/blog/archive/2009/05)
- [April 2009 (18)](https://www.brainzooming.com/blog/archive/2009/04)
- [March 2009 (21)](https://www.brainzooming.com/blog/archive/2009/03)
- [February 2009 (23)](https://www.brainzooming.com/blog/archive/2009/02)
- [January 2009 (26)](https://www.brainzooming.com/blog/archive/2009/01)
- [December 2008 (19)](https://www.brainzooming.com/blog/archive/2008/12)
- [November 2008 (21)](https://www.brainzooming.com/blog/archive/2008/11)
- [October 2008 (22)](https://www.brainzooming.com/blog/archive/2008/10)
- [September 2008 (20)](https://www.brainzooming.com/blog/archive/2008/09)
- [August 2008 (21)](https://www.brainzooming.com/blog/archive/2008/08)
- [July 2008 (20)](https://www.brainzooming.com/blog/archive/2008/07)
- [June 2008 (19)](https://www.brainzooming.com/blog/archive/2008/06)
- [May 2008 (18)](https://www.brainzooming.com/blog/archive/2008/05)
- [April 2008 (22)](https://www.brainzooming.com/blog/archive/2008/04)
- [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03)
- [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02)
- [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01)
- [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12)
- [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11)
- [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mike Brown",
    "url" : "https://www.brainzooming.com/blog/author/mike-brown"
  },
  "dateModified" : "2022-05-25T14:26:37.951Z",
  "datePublished" : "2008-01-21T13:00:00.000Z",
  "headline" : "Brand Strategy in a Full House of Brands",
  "image" : [ "https://www.brainzooming.com/hubfs/Imported_Blog_Media/Brand-Strategy1-1-May-25-2022-02-03-42-51-PM.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.brainzooming.com/blog/strategy-in-a-full-house-of-brands",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.brainzooming.com/hubfs/Brainzooming_November2018/Images/BZ_GrpLOGO_012_RGB_80.png"
    },
    "name" : "The Brainzooming Group"
  }
}
```