Brand marketers can find it challenging to identify all the brand language available to communicate a brand's distinct benefits and value for customers and prospects.

Based on a recent client brand strategy experience, I highlighted an often overlooked source of compelling brand language in my first LinkedIn article: Is Your Brand Exploiting All Its Brand Language?

If you'd like to read the brand strategy lesson from our experience, you can do so over on LinkedIn.

As an alternative, we also put together a screencast that recaps the article plus adds visuals the LinkedIn article does not contain. This is the first time we're introducing screencasts into the blog. We're excited by the possibilities because it gives you the opportunity to have a richer experience with Brainzooming blog content. Additionally, because audio and visuals are incorporated in a screencast, I expect it to open up new topics that just don't come across as strongly when using words alone.

So go ahead and ask yourself: Is our brand exploiting all its brand language? – Mike Brown

Brand Strategy Screencast - Is Your Brand Exploiting All Its Brand Language?

If you enjoyed this article, subscribe to the free Brainzooming email updates.

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at or call us at 816-509-5320 to learn how we can help you with a strategy session and branding development to create strategic impact for your organization.