You may want to take a seat before reading this rest of this.
An Awkward Social Media Strategy Moment, Brought to You by The Brainzooming Group
We’re going to ask a tough question about your social media strategy. An uncomfortable one that may be awkward.
Here it is: When you take an honest look at the social content your organization produces, can you think of any reasons why your customers and prospects would be interested in reading, viewing, listening, or engaging in it?
Before you check, think about this: you’re not evaluating your social media strategy as a company insider. You’re evaluating your social content as a customer or prospect that may know very little about your company, let alone have a burning desire to learn more about it right this second. What they care about is content that is beneficial, entertaining, or otherwise good for them. End of story.
Now, go take a look and consider the question. We'll wait while you poke around your blog, tweets, videos, Facebook updates, LinkedIn articles, Instagram images, and such.
(And BTW, if none of the abovementioned has been recently updated, the answer to the question is NO.)
*whistling while we wait*
You're back. Great!
What's your answer?
If it's YES, that must mean you've invested time into thinking about your audiences' interests beyond your company, creating and sharing content where you can credibly address those concerns. And that means--
You're now unsure about whether YES, THEY WOULD LOVE OUR CONTENT is the right answer?
Well…we thought you might have some second thoughts about that.
Boost Your Brand's Social Media Strategy with Social-First Content!
Whether you wavered in your YES, or you fessed up right away that the answer is NO, it's time to download our latest Brainzooming eBook on social-first content strategy.
In Giving Your Brand a Boost through Social-First Content, we'll show you how to quickly develop and use an audience persona to:
- Understand more comprehensively what interests your audience
- Find engaging topics your brand can credibly address via social-first content
- Zero in on the right spots along the social sales continuum to weave your brand messages and offers into your content
Giving Your Brand a Boost through Social-First Content shares actionable, audience-oriented frameworks and exercises.
We use these same tools to help clients develop solid, brand-building social media strategy plans and implement them successfully.
And now you can, too. At no charge. In no time at all, you’ll be back, confidently saying YES, THEY WOULD LOVE OUR CONTENT.
Download your personal copy of Giving Your Brand a Boost through Social-First Content, and start improving your social media strategy today. Ready? Let’s go!