---
title: "Super Bowl Ads - Chrysler Is the Best of #BZBowl"
description: "Super Bowl Ads - Chrysler Is the Best of #BZBowl"
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/Brand-Strategy1-1-May-25-2022-02-03-42-51-PM.jpg
---

# Super Bowl Ads - Chrysler Is the Best of #BZBowl

[Marketing](https://www.brainzooming.com/blog/tag/marketing), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Events](https://www.brainzooming.com/blog/tag/events), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Performance](https://www.brainzooming.com/blog/tag/performance), [Branding](https://www.brainzooming.com/blog/tag/branding), [Communication](https://www.brainzooming.com/blog/tag/communication)

**Super Bowl Sunday** night, [a** fantastic group **of new and old friends** gathered on Twitter to create the #BZBowl**](https://www.brainzooming.com/?tag=bzbowl2011). The **#BZBowl Twitter chat, sponsored by The Brainzooming Group**, provided the opportunity to share **perspectives on how various brands elected to invest a minimum of $3 million each to tell their stories through 2011 Super Bowl ads**. As we found in last year's #BZBowl, sitting at a computer or on a smartphone for 4 hours of tweeting is ridiculously fatiguing. Despite that, over the past week the #BZBowl hashtag registered nearly 2,500 tweets from almost 400 individuals. The Twitter transcript for this time period comes in at 86 pages!

The consensus about** half way through **the evening was that both** the 2011 Super Bowl and [the Super Bowl ads were both pretty lackluster](http://www.youtube.com/user/adblitz?feature=fvsp).**

**The second half, however, redeemed the game** (which wound up going down to the last minutes before the Green Bay Packers pulled out the win over the Pittsburgh Steelers)**, and to a lesser extent, the commercials**. At one point, a number of #BZBowl participants were hoping and praying for a quick end to the proceedings. I asked the group if it just might be a collective pissy attitude making us all feel that way. We convinced ourselves, however, that we were fine; it was all a function of how bad everything we were watching was!

Suffice it to say that once I got past all the bad ads, it was **pretty easy to identify my take on the best Super Bowl ad in 2011: [the Detroit-centric ad for the Chrysler 200](http://www.youtube.com/watch?v=SKL254Y_jtc)**. The Chrysler Super Bowl ad **best matched story, images, music, drama, and passion to engage viewers**. In a year when so many ads seemed to have walked away from fundamental principles of engaging creative, this Super Bowl ad from Chrysler got so much right:

- It **started in a familiar setting**, yet its **use of industrial images differentiated it** from the other commercials surrounding it. The **depiction of average people** also **placed the ad in sharp contrast** to many other ads.
- Unlike many of the Super Bowl ads, it **uses narration throughout** to tell the story.
- **Despite the initial sense of mystery** about what the ad might be about, by the fifth shot (just 8 seconds in), it **clearly established Detroit** as its location.
- Throughout the rest of the commercial, there's **interplay between contrasts: luxury and industry, adversity and hope, bad news and an underdog's determination, blue collar workers and a celebrity (Eminem).**
- The **music bed** throughout the commercial **ties to the message, the images, and the sense of drama and mystery **that move the commercial along.

In polling the #BZBowl participants, the Chrysler ad was getting a lot of nods for one of the best ads of the evening.

Throughout the rest of the week, we'll be having a variety of guest posts recapping the Super Bowl ads from a whole variety of perspectives. I'll be weighing in with more thoughts as well. We'll finish out the week with several of the bloggers appearing Friday **on the “Smart Companies Radio” show hosted by **[**Kelly Scanlon**](http://www.ithinkbigger.com/blogs/itemlist) on [Hot Talk KCTE 1510 AM in Kansas City, and streamed live on the web](http://www.1510.com/programming.asp). I'll be sitting in as guest host as we cover lessons growing businesses can take away (both the do's and the don'ts) from Super Bowl ads to incorporate into their own marketing efforts. **– *[Mike Brown](https://www.brainzooming.com/?page_id=1197)***

***For a creative boost, download ***[***the free Brainzooming ebook, “Taking the NO Out of InNOvation” to enhance your creative perspective!***](http://bit.ly/bxQEap) ***For an organizational boost, contact **[**The Brainzooming Group**](https://www.brainzooming.com/?page_id=1188)** to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at **[**brainzooming@gmail.com**](mailto:brainzooming@gmail.com)** or call us at 816-509-5320 to learn how we can deliver these benefits for you. ***

## You Might Also Like:

[![Super Bowl Ads - Were the Best Ones ](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Guest-Author-May-25-2022-02-02-12-35-PM.jpg?width=415&height=456&name=Guest-Author-May-25-2022-02-02-12-35-PM.jpg) ](https://www.brainzooming.com/blog/super-bowl-ads-did-the-best-ones-use-innovation-tools-guest-post-by-barrett-sydnor)

#### [Super Bowl Ads - Were the Best Ones "Cracking the Ad Code"? Guest Post by Barrett Sydnor](https://www.brainzooming.com/blog/super-bowl-ads-did-the-best-ones-use-innovation-tools-guest-post-by-barrett-sydnor)

[![Interactive Marketing-Great Super Bowl Example from Houlihan's](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/23622320179_20110120163266-May-25-2022-01-29-33-11-PM.jpg?width=415&height=456&name=23622320179_20110120163266-May-25-2022-01-29-33-11-PM.jpg) ](https://www.brainzooming.com/blog/interactive-marketing-great-super-bowl-example-from-houlihans)

#### [Interactive Marketing-Great Super Bowl Example from Houlihan's](https://www.brainzooming.com/blog/interactive-marketing-great-super-bowl-example-from-houlihans)

[![#BZBowl - The Brainzooming Look at Super Bowl Ads](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Social-Media1-May-25-2022-02-04-04-05-PM.jpg?width=415&height=456&name=Social-Media1-May-25-2022-02-04-04-05-PM.jpg) ](https://www.brainzooming.com/blog/bzbowl-the-brainzooming-look-at-super-bowl-ads)

#### [#BZBowl - The Brainzooming Look at Super Bowl Ads](https://www.brainzooming.com/blog/bzbowl-the-brainzooming-look-at-super-bowl-ads)

Date published: 02/07/11

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  "headline" : "Super Bowl Ads - Chrysler Is the Best of #BZBowl",
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```