---
title: Strategic Thinking - 59 Creative Thinking Influences
description: Strategic Thinking - 59 Creative Thinking Influences
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/Creative-Inspiration-Bulbs1-4.jpg
---

# Strategic Thinking - 59 Creative Thinking Influences

[Compilations](https://www.brainzooming.com/blog/tag/compilations), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Creativity](https://www.brainzooming.com/blog/tag/creativity), [Performance](https://www.brainzooming.com/blog/tag/performance), [Branding](https://www.brainzooming.com/blog/tag/branding), [Strategic Planning](https://www.brainzooming.com/blog/tag/strategic-planning), [Insights](https://www.brainzooming.com/blog/tag/insights), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Innovation](https://www.brainzooming.com/blog/tag/innovation), [Collaboration](https://www.brainzooming.com/blog/tag/collaboration)

Before a [creative thinking workshop](https://www.brainzooming.com/creativity-innovation-training-with-brainzooming/), a "front row" participant (you know, the "walking in the room already engaged in the content" type of participant) asked what school of thinking The Brainzooming Group belonged to with respect to our creative thinking approaches. She dropped a couple of potential names she suspected as possibilities. I may have already been in pre-presentation mode and didn't completely catch what she said, because only one name sounded familiar.

I shared with her that we borrow from anywhere when it comes to schools of thought for creative thinking, and that many are quite non-traditional. I mentioned she'd see one strategic thinking exercise just added back into the workshop based on [Ghostbusters (Yes, THAT Ghostbusters)](https://www.brainzooming.com/strategic-thinking-exercise-black-swan-events-in-your-plan/14350/)!

[![Creative-Inspiration-Bulbs](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Creative-Inspiration-Bulbs1-4.jpg?width=450&height=163&name=Creative-Inspiration-Bulbs1-4.jpg)](https://www.brainzooming.com/hubfs/Imported_Blog_Media/Creative-Inspiration-Bulbs1-4.jpg)

One advantage of looking broadly for creative thinking influences is we're never stuck waiting for some expert to publish a new book or article to expand our set of strategic thinking exercises. To the contrary, the Brainzooming repertoire changes and grows continuously through new techniques and influences.

The discussion prompted telling her the proper answer should be a Brainzooming blog post. In a similar vein, we've covered the [A to Z of Strategic Thinking Exercises (which referenced some influences)](https://www.brainzooming.com/the-a-to-z-of-productive-strategic-thinking-exercises/23602/), and discussed in another where strategic thinking exercises in  workshop originated.

This list of creative thinking influences, however, is different.

Reviewing the slides, stories, and blog posts from the creative thinking workshop deck yielded this list of fifty-nine influences. They aren't in any specific order, and it certainly isn't a comprehensive list of all our influences (especially since very few people I have worked with directly are on the list).

Nevertheless, this gives you a good representation of why it's tough to describe a specific school of thought you can connect to Brainzooming.

### 59 Creative Thinking Influences

1. [Chuck Dymer](https://www.brainzooming.com/creating-thinking-exercises-chickens-eggs-and-creating-strategic-impact/22857/)
2. [Edward de Bono](https://www.brainzooming.com/the-is-have-it/916/)
3. [Greg Reid](https://www.brainzooming.com/the-eleventh-day-of-gifts-greg-reid-the-power-of-we/869/)
4. [Diners, Drive-ins, and Dives](https://www.brainzooming.com/extreme-creativity-10-brainstorming-questions-from-diners-drive-ins-and-dives/11005/)
5. [Queer Eye for the Straight Guy](https://www.brainzooming.com/what-creating-a-strategic-perspective-looks-like/735/)
6. [Ted Williams - The Science of Hitting](https://www.brainzooming.com/world-creativity-and-innovation-week-innovating-in-your-happy-zone/970/)
7. [A.T. Kearney](https://www.brainzooming.com/5-scary-quotes-about-strategic-planning-from-consultants/21779/)
8. [Gary Singer](https://www.brainzooming.com/research-review-week-keep-going/1318/)
9. [Interbrand](https://www.brainzooming.com/the-top-three-donts-of-brand-building-by-julie-cottineau/14409/)
10. Monty Python
11. [Sue Mosby](https://www.brainzooming.com/new-innovative-ideas-strategy-planning-with-whats-it-like/16001/)
12. [75 Cage Rattling Questions](https://www.brainzooming.com/great-books-for-the-holidays-be-ready-for-the-start-of-2008/600/)
13. [Linus Pauling](https://www.brainzooming.com/lazy-days-of-winter-thought-provoking-quotes/610/)
14. [Woodrow Wilson](https://www.brainzooming.com/lazy-days-of-winter-thought-provoking-quotes/610/)
15. [Ghostbusters](https://www.brainzooming.com/strategic-thinking-exercise-black-swan-events-in-your-plan/14350/)
16. [The Wall Street Journal](https://www.brainzooming.com/strategic-thinking-exercises-can-analogies-change-the-world/22954/)
17. [Business Week](https://www.brainzooming.com/a-career-changing-business-quote-10-years-later/1072/)
18. [Fast Company](https://www.brainzooming.com/fast-company-storytelling-creative-process-tips-from-the-100-most-creative-people-in-business/12257/)
19. [Cake Boss](https://www.brainzooming.com/7-extreme-creativity-lessons-from-cake-boss/3487/)
20. What Not to Wear
21. [The Bible](https://www.brainzooming.com/12-strategic-insights-from-thousands-of-years-ago/22369/)
22. Cartoons
23. Milind Lele, Ph.D.
24. [Presentation Zen](https://www.brainzooming.com/anniversary-week-let-me-draw-you-a-picture/839/)
25. [Tom Peters](https://www.brainzooming.com/humor-and-the-power-of-memorable-experiences/4794/)
26. [Don Martin](https://pbs.twimg.com/profile_images/528649827597316097/LoUjyQQ4.jpeg)
27. [Hank Ketchum](https://www.brainzooming.com/creative-instigation-week-structured-creativity/783/)
28. [The Scream](https://www.brainzooming.com/creative-quickie-a-squirrelly-story/843/)
29. [The Squirrels in Prairie Village, KS](https://www.brainzooming.com/creative-quickie-a-squirrelly-story/843/)
30. [Steve Bruffett](https://www.brainzooming.com/building-an-innovative-strategy-to-continue-winning-with-fewer-marketing-resources/3090/)
31. Enterprise IG
32. [David Bowen, Ph.D.](https://www.brainzooming.com/strategic-planning-7-questions-for-creating-high-performing-customers/22304/)
33. [Arizona State University Center for Services Leadership](https://www.brainzooming.com/strategic-thinking-exercises-ideas-from-compete-through-service/22938/)
34. [FedEx](https://www.brainzooming.com/brand-value-a-simple-way-to-identify-your-brand-benefits/16095/)
35. [Seth Godin](https://www.brainzooming.com/strategic-thinking-questions-6-questions-on-seth-godin-and-the-moderation-glitch/20648/)
36. [Joe Batista](https://www.brainzooming.com/the-frost-sullivan-marketing-world-2009-event-joe-batista/1379/)
37. [Tony Vannicola ](https://www.brainzooming.com/project-management-techniques-7-ways-to-spend-less-time-agreeing/21372/)
38. [Peter's Laws](https://www.brainzooming.com/9-game-changing-extreme-creativity-questions-from-peters-laws/8935/)
39. Whoever invented the 4-box matrix
40. [Gordon MacKenzie ](http://www.amazon.com/gp/product/0670879835/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0670879835&linkCode=as2&tag=brainzooming-20&linkId=GVOB5PFEIWB4EBCX)
41. [Appreciate Inquiry](https://www.brainzooming.com/the-a-to-z-of-productive-strategic-thinking-exercises/23602/)
42. [David Cooperrider, Ph.D.](http://www.aacsb.edu/About/awards/influential-leaders/recipients/david-cooperrider.aspx)
43. [Benjamin Zander](https://www.brainzooming.com/saturday-special-benjamin-zander-and-the-art-of-possibilities/902/)
44. [Keith Prather](https://www.brainzooming.com/creative-thinking-7-keys-how-idea-magnets-boost-creativity/22178/)
45. Brett Daberko
46. Philip Kotler, Ph.D.
47. Robin Williams
48. [Improv Comedy](https://www.brainzooming.com/brainstorming-doesnt-work-groupthink-and-the-brainzooming-method/11261/)
49. [Jim Collins](https://www.brainzooming.com/personal-branding-and-career-success-with-a-core-purpose-statement/14845/)
50. [Jay Conrad Levinson](https://www.brainzooming.com/making-a-list-and-checking-it-twice/602/)
51. The Catechism of the Catholic Church
52. [Jan Harness](https://www.brainzooming.com/working-from-the-same-side-of-the-table/764/)
53. [Muhammad Ali](https://www.brainzooming.com/rope-a-dope/836/)
54. R.E.M.
55. [Music Fake Books](https://www.brainzooming.com/creative-fake-book-faking-creative-thinking-skills-in-a-live-setting/17076/)
56. [Seinfeld](https://www.brainzooming.com/what-to-blog-about-when-youre-stuck-creatively/4138/)
57. [Gilligan's Island](https://www.brainzooming.com/need-some-new-ideas-change-your-character/619/)
58. Whoever came up with the concept of Reverse Engineering
59. The Family Feud

Shout outs to everyone and everything on this list. It's clear we need to write blog posts on a variety of these creative inspirations because Brainzooming wouldn't be what it is without you! – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

 

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Date published: 03/05/15

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- [September 2014 (17)](https://www.brainzooming.com/blog/archive/2014/09)
- [August 2014 (16)](https://www.brainzooming.com/blog/archive/2014/08)
- [July 2014 (19)](https://www.brainzooming.com/blog/archive/2014/07)
- [June 2014 (17)](https://www.brainzooming.com/blog/archive/2014/06)
- [May 2014 (18)](https://www.brainzooming.com/blog/archive/2014/05)
- [April 2014 (21)](https://www.brainzooming.com/blog/archive/2014/04)
- [March 2014 (20)](https://www.brainzooming.com/blog/archive/2014/03)
- [February 2014 (22)](https://www.brainzooming.com/blog/archive/2014/02)
- [January 2014 (21)](https://www.brainzooming.com/blog/archive/2014/01)
- [December 2013 (17)](https://www.brainzooming.com/blog/archive/2013/12)
- [November 2013 (19)](https://www.brainzooming.com/blog/archive/2013/11)
- [October 2013 (23)](https://www.brainzooming.com/blog/archive/2013/10)
- [September 2013 (21)](https://www.brainzooming.com/blog/archive/2013/09)
- [August 2013 (22)](https://www.brainzooming.com/blog/archive/2013/08)
- [July 2013 (22)](https://www.brainzooming.com/blog/archive/2013/07)
- [June 2013 (20)](https://www.brainzooming.com/blog/archive/2013/06)
- [May 2013 (21)](https://www.brainzooming.com/blog/archive/2013/05)
- [April 2013 (22)](https://www.brainzooming.com/blog/archive/2013/04)
- [March 2013 (19)](https://www.brainzooming.com/blog/archive/2013/03)
- [February 2013 (20)](https://www.brainzooming.com/blog/archive/2013/02)
- [January 2013 (22)](https://www.brainzooming.com/blog/archive/2013/01)
- [December 2012 (20)](https://www.brainzooming.com/blog/archive/2012/12)
- [November 2012 (20)](https://www.brainzooming.com/blog/archive/2012/11)
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- [September 2012 (10)](https://www.brainzooming.com/blog/archive/2012/09)
- [August 2012 (22)](https://www.brainzooming.com/blog/archive/2012/08)
- [July 2012 (20)](https://www.brainzooming.com/blog/archive/2012/07)
- [June 2012 (23)](https://www.brainzooming.com/blog/archive/2012/06)
- [May 2012 (23)](https://www.brainzooming.com/blog/archive/2012/05)
- [April 2012 (19)](https://www.brainzooming.com/blog/archive/2012/04)
- [March 2012 (20)](https://www.brainzooming.com/blog/archive/2012/03)
- [February 2012 (19)](https://www.brainzooming.com/blog/archive/2012/02)
- [January 2012 (22)](https://www.brainzooming.com/blog/archive/2012/01)
- [December 2011 (15)](https://www.brainzooming.com/blog/archive/2011/12)
- [November 2011 (18)](https://www.brainzooming.com/blog/archive/2011/11)
- [October 2011 (21)](https://www.brainzooming.com/blog/archive/2011/10)
- [September 2011 (22)](https://www.brainzooming.com/blog/archive/2011/09)
- [August 2011 (23)](https://www.brainzooming.com/blog/archive/2011/08)
- [July 2011 (23)](https://www.brainzooming.com/blog/archive/2011/07)
- [June 2011 (22)](https://www.brainzooming.com/blog/archive/2011/06)
- [May 2011 (24)](https://www.brainzooming.com/blog/archive/2011/05)
- [April 2011 (18)](https://www.brainzooming.com/blog/archive/2011/04)
- [March 2011 (22)](https://www.brainzooming.com/blog/archive/2011/03)
- [February 2011 (22)](https://www.brainzooming.com/blog/archive/2011/02)
- [January 2011 (23)](https://www.brainzooming.com/blog/archive/2011/01)
- [December 2010 (21)](https://www.brainzooming.com/blog/archive/2010/12)
- [November 2010 (19)](https://www.brainzooming.com/blog/archive/2010/11)
- [October 2010 (19)](https://www.brainzooming.com/blog/archive/2010/10)
- [September 2010 (18)](https://www.brainzooming.com/blog/archive/2010/09)
- [August 2010 (22)](https://www.brainzooming.com/blog/archive/2010/08)
- [July 2010 (20)](https://www.brainzooming.com/blog/archive/2010/07)
- [June 2010 (20)](https://www.brainzooming.com/blog/archive/2010/06)
- [May 2010 (20)](https://www.brainzooming.com/blog/archive/2010/05)
- [April 2010 (21)](https://www.brainzooming.com/blog/archive/2010/04)
- [March 2010 (23)](https://www.brainzooming.com/blog/archive/2010/03)
- [February 2010 (22)](https://www.brainzooming.com/blog/archive/2010/02)
- [January 2010 (21)](https://www.brainzooming.com/blog/archive/2010/01)
- [December 2009 (13)](https://www.brainzooming.com/blog/archive/2009/12)
- [November 2009 (18)](https://www.brainzooming.com/blog/archive/2009/11)
- [October 2009 (19)](https://www.brainzooming.com/blog/archive/2009/10)
- [September 2009 (18)](https://www.brainzooming.com/blog/archive/2009/09)
- [August 2009 (20)](https://www.brainzooming.com/blog/archive/2009/08)
- [July 2009 (19)](https://www.brainzooming.com/blog/archive/2009/07)
- [June 2009 (23)](https://www.brainzooming.com/blog/archive/2009/06)
- [May 2009 (20)](https://www.brainzooming.com/blog/archive/2009/05)
- [April 2009 (18)](https://www.brainzooming.com/blog/archive/2009/04)
- [March 2009 (21)](https://www.brainzooming.com/blog/archive/2009/03)
- [February 2009 (23)](https://www.brainzooming.com/blog/archive/2009/02)
- [January 2009 (26)](https://www.brainzooming.com/blog/archive/2009/01)
- [December 2008 (19)](https://www.brainzooming.com/blog/archive/2008/12)
- [November 2008 (21)](https://www.brainzooming.com/blog/archive/2008/11)
- [October 2008 (22)](https://www.brainzooming.com/blog/archive/2008/10)
- [September 2008 (20)](https://www.brainzooming.com/blog/archive/2008/09)
- [August 2008 (21)](https://www.brainzooming.com/blog/archive/2008/08)
- [July 2008 (20)](https://www.brainzooming.com/blog/archive/2008/07)
- [June 2008 (19)](https://www.brainzooming.com/blog/archive/2008/06)
- [May 2008 (18)](https://www.brainzooming.com/blog/archive/2008/05)
- [April 2008 (22)](https://www.brainzooming.com/blog/archive/2008/04)
- [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03)
- [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02)
- [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01)
- [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12)
- [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11)
- [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10)

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```