We’ve said it before, experience its confirmation repeatedly, and will thus say it again: One of the best ways to learn more about what you know is to teach it to someone else.

The latest confirmation took place this week as we created and presented a new Brainzooming innovation workshop on how to develop insights to fuel innovation.  We’re several engagements into a relationship with a client implementing a sweeping innovation initiative across its organization. We developed this new Brainzooming innovation workshop for the management team within the department leading the innovation push.

We routinely present strategic thinking workshops on the exercises and tools The Brainzooming Group uses to develop and implement innovative ideas. This innovation workshop differed in that we taught the insights development techniques we use to prepare for a successful innovation strategy initiative. This required examining and documenting areas we almost always do without explaining to anyone outside our organization.

6 Keys to Facilitating Executive Interviews


One new content area involved how to get the most value from an executive interview. Reflecting on our current practices and a career’s worth of executive interviews, here are six keys to facilitating strategic conversations within executive interviews:

  • Show real enthusiasm for both the questions you are asking AND the answers the other person is sharing
  • Display supportive physical cues, such as leaning in toward the other person with an engaged posture, nodding in affirmation, and smiling
  • Take great notes to help recall specific statements and develop themes emerging from the strategic conversation
  • Share encouraging verbal cues through affirmations (i.e., “Great,” “That’s interesting,” “Thank you for sharing that”) and probes (i.e., “Please tell me more,” “Can you go deeper on that topic?”)
  • Don’t be afraid of silence – allow space in the discussion for the other person to think, form ideas, or even try harder to answer a question more thoroughly
  • Know where you want to go next with a question YET move based on the responses from the other person – the key here is having an interview plan that is adaptable to focus on the topic the respondent is ready to address at any given moment

Want to experience these six keys within a non-traditional setting?

This interview of comedian Jerry Lewis by Raymond Arroyo is an outstanding example. While it certainly isn’t a traditional executive interview, it’s a compelling a strategic conversation covering familiar and new ground in a productive and engaging way.

Additionally, at 54:00 Jerry Lewis compliments Raymond Arroyo on his interview approach, suggesting the first of these six keys for executive interviews: "You are articulate. You know what you're going to talk about. You're interested in the answer; that's the key. You're interested in everything you asked me to see what the answer is. And that draws from me, (making me) eager to do more for you."

Here is to more productive strategic conversations daily in business.

And if you are developing an innovation initiative, contact us so The Brainzooming Group can have a strategic conversation with you on ways we can assist with an innovation workshop or strategy! - Mike Brown

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