--- title: "Innovation Strategy - \"Better and Faster\" by Jeremy Gutsche" description: "Innovation Strategy - \"Better and Faster\" by Jeremy Gutsche" image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/BetterAndFaster-4.jpg --- # Innovation Strategy - "Better and Faster" by Jeremy Gutsche [Tools](https://www.brainzooming.com/blog/tag/tools), [Innovation](https://www.brainzooming.com/blog/tag/innovation) The folks at Trendhunter.com sent me a free copy of the newly published innovation strategy book, ["Better and Faster - The Proven Path to Unstoppable Ideas" by the organization's CEO, Jeremy Gutsche](http://www.amazon.com/gp/product/0385346549/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0385346549&linkCode=as2&tag=brainzooming-20&linkId=K2CS2VAJ54XIJKDE) *(affiliate link).* [![BetterAndFaster](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/BetterAndFaster-203x300-3.jpg?width=203&height=300&name=BetterAndFaster-203x300-3.jpg)](http://www.amazon.com/gp/product/0385346549/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0385346549&linkCode=as2&tag=brainzooming-20&linkId=IWPKVQIGT4BMDCTJ)The book opens with the story of how scientist Robert Lang's obsession with origami (including his ability to recognize connections and interpret patterns) led to revolutionary advances in creative paper folding AND space exploration, auto safety, and biotechnology. Gutsche follows it up with stories illustrating three innovation roadblocks and six "patterns of opportunity" behind successful organizations using innovation strategy to its greatest advantage. The story selection approach Jeremy Gutsche spells out upfront highlights his preference for sharing lesser-told stories. You certainly find plenty of mentions of the usual suspects, including Apple, Starbucks, Google, and IKEA. It was intriguing, however, to gain insight into the early strategy re-direct that set Victoria's Secret up for success, the meth-to-millions brand story behind Dave's Killer Bread, and Gutsche's own insider perspective on how Capital One uses a credit cards as "information" view to drive an ongoing stream of high- and low-probability innovations. "Better and Faster" employs a Hunter-Farmer metaphor to organize innovation strategy lessons based on thousands of interviews from the past decade. The three "Farmer Traps" Gutsche highlights tie to a leader or organization cultivating an expectation of perpetually winning. The specific traps are: - Complacency from previous successes - Repeating the same formula again and again - Ignoring challenges to the organization's beliefs and perspectives The main section of "Better and Faster" details six innovation strategy patterns emerging from Trendhunter.com research and analysis: - Convergence - Putting various pieces together to create success - Divergence - Products and services fighting against the comfortable and familiar - Cyclicality - Events and dynamics that repeat in a predicable way - Redirection - Changing the current course to leverage and ride a trend - Reduction - Stripping away the unnecessary elements of a concept - Acceleration - Pushing for faster and more when a feature portends disproportionate opportunity The book's final section offers frameworks and applications to better understand applying patterns of opportunity and how they play out in particular industries. Intrigued by the innovation strategy model "Better and Faster" suggests? Trendhunter.com has a free download of the book's first chapter to launch your experience with “Better and Faster.” All you have to do is [visit the book’s launch website and tweet about the book](http://betterandfaster.com/). If you are ready to start taking a hunting approach to innovation strategy, [order "Better and Faster" right away at Amazon.com](http://www.amazon.com/gp/product/0385346549/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0385346549&linkCode=as2&tag=brainzooming-20&linkId=K2CS2VAJ54XIJKDE) *(affiliate link) *or [directly from the book website and take advantage of variety of special offers](http://www.betterandfaster.com/#specialOffers). – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*   <br /> ###### *       Affiliate Link* ### [Enjoy this article? Subscribe to the free Brainzooming blog email updates.](https://info.brainzooming.com/email)   ## [Download the FREE Outside-In Innovation Strategy Fake Book](https://info.brainzooming.com/innovationfakebook) [![Brainzooming Outside-In Innovation Strategic Thinking Tools eBook](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/fakebook-book-cover-320w-May-25-2022-02-04-09-19-PM.jpg?width=200&height=244&name=fakebook-book-cover-320w-May-25-2022-02-04-09-19-PM.jpg)](https://info.brainzooming.com/innovationfakebook)Are you making the best use of customer input and market insights to deliver innovation and growth? Creating successful, innovative new products and services has never been more dependent on tapping perspectives from outside your organization. This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas. [Download this free, concise ebook to:](https://info.brainzooming.com/innovationfakebook) - Identify your organization’s innovation profile - Learn and rapidly deploy effective strategic thinking exercises to spur innovation - Incorporate crowd sourced perspectives into your innovation strategy in smart ways #### [Download this FREE ebook to turn ideas into actionable innovation strategies to drive your organization’s growth.](https://info.brainzooming.com/innovationfakebook) [![Download Your Free Outside-In Innovation Strategic Thinking Fake Book](https://no-cache.hubspot.com/cta/default/462042/6209a2b1-e391-4d15-b0b1-2a1b0c04c965.png)](https://cta-redirect.hubspot.com/cta/redirect/462042/6209a2b1-e391-4d15-b0b1-2a1b0c04c965) ## You Might Also Like: [![New Product Innovation Strategy - Go Opposite by Woody Bendle](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Running-Shoe-Trends-4.jpg?width=415&height=456&name=Running-Shoe-Trends-4.jpg) ](https://www.brainzooming.com/blog/new-product-innovation-strategy-go-opposite-by-woody-bendle) #### [New Product Innovation Strategy - Go Opposite by Woody Bendle](https://www.brainzooming.com/blog/new-product-innovation-strategy-go-opposite-by-woody-bendle) [![Innovation Opportunity - Knowing When New and Innovative Becomes Status Quo](https://www.brainzooming.com/hs-fs/hubfs/220701-Innovation-Update-Decision-Tree.jpg?width=415&height=456&name=220701-Innovation-Update-Decision-Tree.jpg) ](https://www.brainzooming.com/blog/innovation-opportunity-knowing-when-new-and-innovative-becomes-status-quo) #### [Innovation Opportunity - Knowing When New and Innovative Becomes Status Quo](https://www.brainzooming.com/blog/innovation-opportunity-knowing-when-new-and-innovative-becomes-status-quo) [![Strategic Thinking Exercises - 3 Ideas for Keeping Big Talkers from Dominating](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Blah-Blah-Blah-May-25-2022-01-55-01-52-PM.jpg?width=415&height=456&name=Blah-Blah-Blah-May-25-2022-01-55-01-52-PM.jpg) ](https://www.brainzooming.com/blog/strategic-thinking-exercises-3-ideas-for-keeping-big-talkers-from-dominating) #### [Strategic Thinking Exercises - 3 Ideas for Keeping Big Talkers from Dominating](https://www.brainzooming.com/blog/strategic-thinking-exercises-3-ideas-for-keeping-big-talkers-from-dominating) Date published: 03/17/15 Search ## Zoom your brain! Enter your email address for emails bursting with creativity. ### Brainzooming Topics - [Analysis (89)](https://www.brainzooming.com/blog/tag/analysis) - [Blogging (244)](https://www.brainzooming.com/blog/tag/blogging) - [Branding (421)](https://www.brainzooming.com/blog/tag/branding) - [Career (361)](https://www.brainzooming.com/blog/tag/career) - [Change your character (32)](https://www.brainzooming.com/blog/tag/change-your-character) - [Collaboration (953)](https://www.brainzooming.com/blog/tag/collaboration) - [Communication (661)](https://www.brainzooming.com/blog/tag/communication) - [Competitive Strategy (121)](https://www.brainzooming.com/blog/tag/competitive-strategy) - [Compilations (116)](https://www.brainzooming.com/blog/tag/compilations) - [Creative Quickies (56)](https://www.brainzooming.com/blog/tag/creative-quickie) - [Creativity (1013)](https://www.brainzooming.com/blog/tag/creativity) - [Diversity (134)](https://www.brainzooming.com/blog/tag/diversity) - [Ebook (57)](https://www.brainzooming.com/blog/tag/ebook) - [Events (262)](https://www.brainzooming.com/blog/tag/events) - [Facebook (116)](https://www.brainzooming.com/blog/tag/facebook) - [Fun Strategic Planning (53)](https://www.brainzooming.com/blog/tag/fun-strategic-planning) - [Google Fiber (28)](https://www.brainzooming.com/blog/tag/google-fiber) - [Guest author (199)](https://www.brainzooming.com/blog/tag/guest-author) - [Humor (114)](https://www.brainzooming.com/blog/tag/humor) - [Idea Magnets (132)](https://www.brainzooming.com/blog/tag/idea-magnets) - [Implementation (999)](https://www.brainzooming.com/blog/tag/implementation) - [Innovation (972)](https://www.brainzooming.com/blog/tag/innovation) - [Insights (335)](https://www.brainzooming.com/blog/tag/insights) - [Market Research (83)](https://www.brainzooming.com/blog/tag/market-research) - [Marketing (378)](https://www.brainzooming.com/blog/tag/marketing) - [Offered Without Comment (33)](https://www.brainzooming.com/blog/tag/offered-without-comment) - [Performance (1183)](https://www.brainzooming.com/blog/tag/performance) - [Social media (416)](https://www.brainzooming.com/blog/tag/social-media) - [Strategic Planning (326)](https://www.brainzooming.com/blog/tag/strategic-planning) - [Strategic Thinking (1378)](https://www.brainzooming.com/blog/tag/strategic-thinking) - [Strategy (1112)](https://www.brainzooming.com/blog/tag/strategy) - [Tools (1423)](https://www.brainzooming.com/blog/tag/tools) - [Twitter (252)](https://www.brainzooming.com/blog/tag/tweets) - [Video (127)](https://www.brainzooming.com/blog/tag/video) ### Archives - [March 2025 (2)](https://www.brainzooming.com/blog/archive/2025/03) - [February 2025 (2)](https://www.brainzooming.com/blog/archive/2025/02) - [January 2025 (2)](https://www.brainzooming.com/blog/archive/2025/01) - [December 2024 (1)](https://www.brainzooming.com/blog/archive/2024/12) - [November 2024 (1)](https://www.brainzooming.com/blog/archive/2024/11) - [October 2024 (1)](https://www.brainzooming.com/blog/archive/2024/10) - [September 2024 (2)](https://www.brainzooming.com/blog/archive/2024/09) - [May 2024 (1)](https://www.brainzooming.com/blog/archive/2024/05) - [March 2024 (1)](https://www.brainzooming.com/blog/archive/2024/03) - [February 2024 (1)](https://www.brainzooming.com/blog/archive/2024/02) - [January 2024 (9)](https://www.brainzooming.com/blog/archive/2024/01) - [December 2023 (3)](https://www.brainzooming.com/blog/archive/2023/12) - [November 2023 (2)](https://www.brainzooming.com/blog/archive/2023/11) - [October 2023 (2)](https://www.brainzooming.com/blog/archive/2023/10) - [September 2023 (1)](https://www.brainzooming.com/blog/archive/2023/09) - [August 2023 (1)](https://www.brainzooming.com/blog/archive/2023/08) - [July 2023 (3)](https://www.brainzooming.com/blog/archive/2023/07) - [June 2023 (2)](https://www.brainzooming.com/blog/archive/2023/06) - [May 2023 (3)](https://www.brainzooming.com/blog/archive/2023/05) - [April 2023 (7)](https://www.brainzooming.com/blog/archive/2023/04) - [March 2023 (12)](https://www.brainzooming.com/blog/archive/2023/03) - [February 2023 (6)](https://www.brainzooming.com/blog/archive/2023/02) - [January 2023 (6)](https://www.brainzooming.com/blog/archive/2023/01) - [December 2022 (3)](https://www.brainzooming.com/blog/archive/2022/12) - [November 2022 (1)](https://www.brainzooming.com/blog/archive/2022/11) - [October 2022 (1)](https://www.brainzooming.com/blog/archive/2022/10) - [September 2022 (1)](https://www.brainzooming.com/blog/archive/2022/09) - [August 2022 (5)](https://www.brainzooming.com/blog/archive/2022/08) - [July 2022 (1)](https://www.brainzooming.com/blog/archive/2022/07) - [June 2022 (3)](https://www.brainzooming.com/blog/archive/2022/06) - [April 2022 (1)](https://www.brainzooming.com/blog/archive/2022/04) - [March 2022 (7)](https://www.brainzooming.com/blog/archive/2022/03) - [February 2022 (3)](https://www.brainzooming.com/blog/archive/2022/02) - [July 2021 (1)](https://www.brainzooming.com/blog/archive/2021/07) - [April 2021 (1)](https://www.brainzooming.com/blog/archive/2021/04) - [March 2021 (11)](https://www.brainzooming.com/blog/archive/2021/03) - [February 2021 (1)](https://www.brainzooming.com/blog/archive/2021/02) - [January 2021 (4)](https://www.brainzooming.com/blog/archive/2021/01) - [December 2020 (3)](https://www.brainzooming.com/blog/archive/2020/12) - [October 2020 (1)](https://www.brainzooming.com/blog/archive/2020/10) - [July 2020 (1)](https://www.brainzooming.com/blog/archive/2020/07) - [June 2020 (2)](https://www.brainzooming.com/blog/archive/2020/06) - [May 2020 (1)](https://www.brainzooming.com/blog/archive/2020/05) - [April 2020 (3)](https://www.brainzooming.com/blog/archive/2020/04) - [March 2020 (6)](https://www.brainzooming.com/blog/archive/2020/03) - [February 2020 (7)](https://www.brainzooming.com/blog/archive/2020/02) - [January 2020 (7)](https://www.brainzooming.com/blog/archive/2020/01) - [December 2019 (3)](https://www.brainzooming.com/blog/archive/2019/12) - [November 2019 (4)](https://www.brainzooming.com/blog/archive/2019/11) - [October 2019 (9)](https://www.brainzooming.com/blog/archive/2019/10) - [September 2019 (4)](https://www.brainzooming.com/blog/archive/2019/09) - [August 2019 (7)](https://www.brainzooming.com/blog/archive/2019/08) - [July 2019 (6)](https://www.brainzooming.com/blog/archive/2019/07) - [June 2019 (11)](https://www.brainzooming.com/blog/archive/2019/06) - [May 2019 (1)](https://www.brainzooming.com/blog/archive/2019/05) - [February 2019 (12)](https://www.brainzooming.com/blog/archive/2019/02) - [January 2019 (16)](https://www.brainzooming.com/blog/archive/2019/01) - [December 2018 (5)](https://www.brainzooming.com/blog/archive/2018/12) - [November 2018 (16)](https://www.brainzooming.com/blog/archive/2018/11) - [October 2018 (4)](https://www.brainzooming.com/blog/archive/2018/10) - [September 2018 (5)](https://www.brainzooming.com/blog/archive/2018/09) - [August 2018 (9)](https://www.brainzooming.com/blog/archive/2018/08) - [July 2018 (13)](https://www.brainzooming.com/blog/archive/2018/07) - [June 2018 (18)](https://www.brainzooming.com/blog/archive/2018/06) - [May 2018 (6)](https://www.brainzooming.com/blog/archive/2018/05) - [April 2018 (8)](https://www.brainzooming.com/blog/archive/2018/04) - [March 2018 (7)](https://www.brainzooming.com/blog/archive/2018/03) - [February 2018 (14)](https://www.brainzooming.com/blog/archive/2018/02) - [January 2018 (16)](https://www.brainzooming.com/blog/archive/2018/01) - [December 2017 (7)](https://www.brainzooming.com/blog/archive/2017/12) - [November 2017 (10)](https://www.brainzooming.com/blog/archive/2017/11) - [October 2017 (7)](https://www.brainzooming.com/blog/archive/2017/10) - [September 2017 (9)](https://www.brainzooming.com/blog/archive/2017/09) - [August 2017 (9)](https://www.brainzooming.com/blog/archive/2017/08) - [July 2017 (12)](https://www.brainzooming.com/blog/archive/2017/07) - [June 2017 (14)](https://www.brainzooming.com/blog/archive/2017/06) - [May 2017 (20)](https://www.brainzooming.com/blog/archive/2017/05) - [April 2017 (14)](https://www.brainzooming.com/blog/archive/2017/04) - [March 2017 (19)](https://www.brainzooming.com/blog/archive/2017/03) - [February 2017 (20)](https://www.brainzooming.com/blog/archive/2017/02) - [January 2017 (18)](https://www.brainzooming.com/blog/archive/2017/01) - [December 2016 (5)](https://www.brainzooming.com/blog/archive/2016/12) - [November 2016 (10)](https://www.brainzooming.com/blog/archive/2016/11) - [October 2016 (10)](https://www.brainzooming.com/blog/archive/2016/10) - [September 2016 (11)](https://www.brainzooming.com/blog/archive/2016/09) - [August 2016 (14)](https://www.brainzooming.com/blog/archive/2016/08) - [July 2016 (11)](https://www.brainzooming.com/blog/archive/2016/07) - [June 2016 (10)](https://www.brainzooming.com/blog/archive/2016/06) - [May 2016 (12)](https://www.brainzooming.com/blog/archive/2016/05) - [April 2016 (13)](https://www.brainzooming.com/blog/archive/2016/04) - [March 2016 (20)](https://www.brainzooming.com/blog/archive/2016/03) - [February 2016 (21)](https://www.brainzooming.com/blog/archive/2016/02) - [January 2016 (17)](https://www.brainzooming.com/blog/archive/2016/01) - [December 2015 (14)](https://www.brainzooming.com/blog/archive/2015/12) - [November 2015 (16)](https://www.brainzooming.com/blog/archive/2015/11) - [October 2015 (22)](https://www.brainzooming.com/blog/archive/2015/10) - [September 2015 (16)](https://www.brainzooming.com/blog/archive/2015/09) - [August 2015 (18)](https://www.brainzooming.com/blog/archive/2015/08) - [July 2015 (18)](https://www.brainzooming.com/blog/archive/2015/07) - [June 2015 (19)](https://www.brainzooming.com/blog/archive/2015/06) - [May 2015 (19)](https://www.brainzooming.com/blog/archive/2015/05) - [April 2015 (21)](https://www.brainzooming.com/blog/archive/2015/04) - [March 2015 (22)](https://www.brainzooming.com/blog/archive/2015/03) - [February 2015 (20)](https://www.brainzooming.com/blog/archive/2015/02) - [January 2015 (18)](https://www.brainzooming.com/blog/archive/2015/01) - [December 2014 (14)](https://www.brainzooming.com/blog/archive/2014/12) - [November 2014 (17)](https://www.brainzooming.com/blog/archive/2014/11) - [October 2014 (18)](https://www.brainzooming.com/blog/archive/2014/10) - [September 2014 (17)](https://www.brainzooming.com/blog/archive/2014/09) - [August 2014 (16)](https://www.brainzooming.com/blog/archive/2014/08) - [July 2014 (19)](https://www.brainzooming.com/blog/archive/2014/07) - [June 2014 (17)](https://www.brainzooming.com/blog/archive/2014/06) - [May 2014 (18)](https://www.brainzooming.com/blog/archive/2014/05) - [April 2014 (21)](https://www.brainzooming.com/blog/archive/2014/04) - [March 2014 (20)](https://www.brainzooming.com/blog/archive/2014/03) - [February 2014 (22)](https://www.brainzooming.com/blog/archive/2014/02) - [January 2014 (21)](https://www.brainzooming.com/blog/archive/2014/01) - [December 2013 (17)](https://www.brainzooming.com/blog/archive/2013/12) - [November 2013 (19)](https://www.brainzooming.com/blog/archive/2013/11) - [October 2013 (23)](https://www.brainzooming.com/blog/archive/2013/10) - [September 2013 (21)](https://www.brainzooming.com/blog/archive/2013/09) - [August 2013 (22)](https://www.brainzooming.com/blog/archive/2013/08) - [July 2013 (22)](https://www.brainzooming.com/blog/archive/2013/07) - [June 2013 (20)](https://www.brainzooming.com/blog/archive/2013/06) - [May 2013 (21)](https://www.brainzooming.com/blog/archive/2013/05) - [April 2013 (22)](https://www.brainzooming.com/blog/archive/2013/04) - [March 2013 (19)](https://www.brainzooming.com/blog/archive/2013/03) - [February 2013 (20)](https://www.brainzooming.com/blog/archive/2013/02) - [January 2013 (22)](https://www.brainzooming.com/blog/archive/2013/01) - [December 2012 (20)](https://www.brainzooming.com/blog/archive/2012/12) - [November 2012 (20)](https://www.brainzooming.com/blog/archive/2012/11) - [October 2012 (23)](https://www.brainzooming.com/blog/archive/2012/10) - [September 2012 (10)](https://www.brainzooming.com/blog/archive/2012/09) - [August 2012 (22)](https://www.brainzooming.com/blog/archive/2012/08) - [July 2012 (20)](https://www.brainzooming.com/blog/archive/2012/07) - [June 2012 (23)](https://www.brainzooming.com/blog/archive/2012/06) - [May 2012 (23)](https://www.brainzooming.com/blog/archive/2012/05) - [April 2012 (19)](https://www.brainzooming.com/blog/archive/2012/04) - [March 2012 (20)](https://www.brainzooming.com/blog/archive/2012/03) - [February 2012 (19)](https://www.brainzooming.com/blog/archive/2012/02) - [January 2012 (22)](https://www.brainzooming.com/blog/archive/2012/01) - [December 2011 (15)](https://www.brainzooming.com/blog/archive/2011/12) - [November 2011 (18)](https://www.brainzooming.com/blog/archive/2011/11) - [October 2011 (21)](https://www.brainzooming.com/blog/archive/2011/10) - [September 2011 (22)](https://www.brainzooming.com/blog/archive/2011/09) - [August 2011 (23)](https://www.brainzooming.com/blog/archive/2011/08) - [July 2011 (23)](https://www.brainzooming.com/blog/archive/2011/07) - [June 2011 (22)](https://www.brainzooming.com/blog/archive/2011/06) - [May 2011 (24)](https://www.brainzooming.com/blog/archive/2011/05) - [April 2011 (18)](https://www.brainzooming.com/blog/archive/2011/04) - [March 2011 (22)](https://www.brainzooming.com/blog/archive/2011/03) - [February 2011 (22)](https://www.brainzooming.com/blog/archive/2011/02) - [January 2011 (23)](https://www.brainzooming.com/blog/archive/2011/01) - [December 2010 (21)](https://www.brainzooming.com/blog/archive/2010/12) - [November 2010 (19)](https://www.brainzooming.com/blog/archive/2010/11) - [October 2010 (19)](https://www.brainzooming.com/blog/archive/2010/10) - [September 2010 (18)](https://www.brainzooming.com/blog/archive/2010/09) - [August 2010 (22)](https://www.brainzooming.com/blog/archive/2010/08) - [July 2010 (20)](https://www.brainzooming.com/blog/archive/2010/07) - [June 2010 (20)](https://www.brainzooming.com/blog/archive/2010/06) - [May 2010 (20)](https://www.brainzooming.com/blog/archive/2010/05) - [April 2010 (21)](https://www.brainzooming.com/blog/archive/2010/04) - [March 2010 (23)](https://www.brainzooming.com/blog/archive/2010/03) - [February 2010 (22)](https://www.brainzooming.com/blog/archive/2010/02) - [January 2010 (21)](https://www.brainzooming.com/blog/archive/2010/01) - [December 2009 (13)](https://www.brainzooming.com/blog/archive/2009/12) - [November 2009 (18)](https://www.brainzooming.com/blog/archive/2009/11) - [October 2009 (19)](https://www.brainzooming.com/blog/archive/2009/10) - [September 2009 (18)](https://www.brainzooming.com/blog/archive/2009/09) - [August 2009 (20)](https://www.brainzooming.com/blog/archive/2009/08) - [July 2009 (19)](https://www.brainzooming.com/blog/archive/2009/07) - [June 2009 (23)](https://www.brainzooming.com/blog/archive/2009/06) - [May 2009 (20)](https://www.brainzooming.com/blog/archive/2009/05) - [April 2009 (18)](https://www.brainzooming.com/blog/archive/2009/04) - [March 2009 (21)](https://www.brainzooming.com/blog/archive/2009/03) - [February 2009 (23)](https://www.brainzooming.com/blog/archive/2009/02) - [January 2009 (26)](https://www.brainzooming.com/blog/archive/2009/01) - [December 2008 (19)](https://www.brainzooming.com/blog/archive/2008/12) - [November 2008 (21)](https://www.brainzooming.com/blog/archive/2008/11) - [October 2008 (22)](https://www.brainzooming.com/blog/archive/2008/10) - [September 2008 (20)](https://www.brainzooming.com/blog/archive/2008/09) - [August 2008 (21)](https://www.brainzooming.com/blog/archive/2008/08) - [July 2008 (20)](https://www.brainzooming.com/blog/archive/2008/07) - [June 2008 (19)](https://www.brainzooming.com/blog/archive/2008/06) - [May 2008 (18)](https://www.brainzooming.com/blog/archive/2008/05) - [April 2008 (22)](https://www.brainzooming.com/blog/archive/2008/04) - [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03) - [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02) - [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01) - [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12) - [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11) - [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mike Brown", "url" : "https://www.brainzooming.com/blog/author/mike-brown" }, "dateModified" : "2022-05-25T14:35:58.180Z", "datePublished" : "2015-03-17T09:50:30.000Z", "headline" : "Innovation Strategy - \"Better and Faster\" by Jeremy Gutsche", "image" : [ "https://www.brainzooming.com/hubfs/Imported_Blog_Media/BetterAndFaster-4.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.brainzooming.com/blog/innovation-strategy-better-and-faster-by-jeremy-gutsche", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.brainzooming.com/hubfs/Brainzooming_November2018/Images/BZ_GrpLOGO_012_RGB_80.png" }, "name" : "The Brainzooming Group" } } ```