I retweeted a Brainzooming article on seven reasons to ask for forgiveness, not permission in launching a new strategy. Tara Rethore, CEO of M. Beacon Enterprises, a strategy development and execution consulting firm, replied that there needed to be a post on the seven best reasons to be forgiven, instead.  It didn’t take long to jump on the offer and suggest that Tara guest write that article for us!


Tara (@TRethore on Twitter), works with organizations and leaders to develop realistic business strategies and to break them down into the key actions that allow them to succeed. She earned an MBA from the University of Chicago and an AB cum laude from Mount Holyoke College. Tara also comments on business strategy, execution, and results in Strategy for real™.

Here are Tara’s seven reasons why leaders should grant forgiveness, not enforce permission when it comes to innovation strategy:

Innovation Strategy – 7 Reasons to Grant Forgiveness, Not Enforce Permission by Tara Rethore

Tara-Rethore-Innovation-StrategyIs it better to ask for forgiveness after (not permission before) launching a new direction or innovation strategy? That question is targeted at employees or staff.

In our strategy work, we’ve found that reframing the question can be a powerful tool for executing strategy.

So, what if you’re the boss?

If you grant forgiveness, what’s in it for you?

7 Reasons to Grant Forgiveness, Not Enforce Permission on Your Innovation Strategy

Here are seven reasons – in order of increasing importance and impact - to grant forgiveness and spur innovation:

7. You are allowing, or perhaps creating, space for insight.

6. It encourages creativity and initiative, critical sparks for innovation.

5. The potential reward surpasses the risk – or the risk is being sufficiently managed to avoid catastrophe.

4. The initiative is bringing people together in a new way and for a common purpose that could benefit the organization.

3. The freedom to experiment – and permission to fail – is a great way to build a “test and learn” culture.

2. The idea or approach is sparking new ideas, or another direction that make even more sense.

And the #1, best reason to grant forgiveness: It’s working!

Innovation often comes from insight, mistakes, or accident. So the next time someone starts without permission, then begs your forgiveness, consider whether she/he also sparked something awesome! - Tara Rethore


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