It's the first Monday of the new year, so something on creative thinking exercises that is quick and easy is appropriate.

This year, resolve to look at the small, shrimpy ideas you and your team have that might show promise, but are overshadowed by other ideas. Give a small idea a second chance by figuring out what right sauce (or creative thinking exercises) to turn a shrimpy idea into an idea that is incredibly, strategically on-target.

Most people won't make the effort to do this.

So if you're looking for an extra edge this year, there's an advantage right away in giving apparently small ideas a big second chance. - Mike Brown




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