It's easiest (and probably least costly) for a hotel to place a small, simple pad of paper in its conference rooms. But it's much more creatively stimulating when a hotel offers a destination for your creative ideas.
In one of the pre-meetings for the American Marketing Association Marketing Research Conference at the downtoan Atlanta Hilton, each seat had a pad of high quality paper in front of it with this image of growth and the creatively inviting phrase: "A place to cultivate your illuminating ideas, impressive insights, incredible inspiration & idle thoughts."
Good for Hilton! That's a pad of paper that can take you creative places!
It's easiest to not bother with creative thinking. It's a lot more fulfilling though to encourage, cultivate, and provide a special destination for creative ideas.
How are you doing in providing creative idea destinations in your organization? – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at firstname.lastname@example.org or call us at 816-509-5320 to learn how we can deliver these benefits for you.