It's easiest (and probably least costly) for a hotel to place a small, simple pad of paper in its conference rooms. But it's much more creatively stimulating when a hotel offers a destination for your creative ideas.

In one of the pre-meetings for the American Marketing Association Marketing Research Conference at the downtoan Atlanta Hilton, each seat had a pad of high quality paper in front of it with this image of growth and the creatively inviting phrase: "A place to cultivate your illuminating ideas, impressive insights, incredible inspiration & idle thoughts."

Good for Hilton! That's a pad of paper that can take you creative places!

It's easiest to not bother with creative thinking. It's a lot more fulfilling though to encourage, cultivate, and provide a special destination for creative ideas.

How are you doing in providing creative idea destinations in your organization?Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at or call us at 816-509-5320 to learn how we can deliver these benefits for you.