Creativity isn’t always wild, crazy, and free form.

When you hit a creative block or venture off into a new creative area, structure can actually enhance your creative skills, whether it’s an artsy pursuit or part of an everyday creative role. Structure help get your creativity going and beat a creative block because it:

  • Provides models and creative patterns to serve as inspiration sources. An example is Haiku – a strict poetry structure with 17 syllables spread across 3 lines. If you can count, you can write Haiku, and its form makes almost any words sound impressive.
  • Reduces the number of creative variables you have to consider. Fewer options allow you to concentrate greater creative energy on those that remain.
  • Makes it easier to find instruction and input about using the structure itself. Think about the number of Dummies books available for a variety of creative pursuits.
  • Adds depth, since structure itself can help communicate messages. Icons represent this, since certain images and figures suggest far more depth than their visual meaning alone.
  • Can make your work more shareable, since others will already understand the form and be able to build on and adapt it. A 12-bar blues structure is an example since it easily allows other musicians to improvise within it.

No Ideas + Structure = Creative Block Beating Results. Remember that creative equation! - Mike Brown

To tap into your own creativity, download the free ebook, “Taking the NO Out of InNOvation” to enhance your creative perspective! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at or call us at 816-509-5320 to learn how we can deliver these creative benefits for you.