---
title: 3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands
description: 3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/MIke-Emcee-Remarks-4.jpg
---

# 3 Steps to Identifying Content Marketing Strategy Options with Multiple Brands

[Marketing](https://www.brainzooming.com/blog/tag/marketing), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Tools](https://www.brainzooming.com/blog/tag/tools), [Performance](https://www.brainzooming.com/blog/tag/performance), [Branding](https://www.brainzooming.com/blog/tag/branding), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Communication](https://www.brainzooming.com/blog/tag/communication)

### *“Is there a way to decide how much content brands in a multi-brand family can share, and how much needs to be different among the brands?”*

I've been asked that question multiple times recently after [delivering Brainzooming social-first content marketing strategy workshops](https://www.brainzooming.com/social-media/).

My answer?

Return to the fundamentals we teach for building a content marketing strategy. In these cases, however, you can approach things in reverse order, unpacking your brand strategy framework to answer this type of question.

![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/MIke-Emcee-Remarks-4.jpg?width=287&height=462&name=MIke-Emcee-Remarks-4.jpg)

### 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities

#### Step 1 - Audience Personas

The first step is to [identify what personas are in use across the multiple brands](https://info.brainzooming.com/socialfirstcontent). Are there separate personas or are they the same? If they are different, how much do their interests overlap with one another?

#### Step 2 - Content Preferences

Next look at how much the personas’ content preferences and profiles match one another. [Which themes and topics are going to be of interest to all the groups?](https://www.brainzooming.com/content-marketing-strategy-5-approaches-to-generate-audience-oriented-topics/26621/) Do they represent a large or small portion of the overall content?

#### Step 3 - Brand Promise Components

![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Brand-Promise-Inputs12-287x3001-3.jpg?width=287&height=300&name=Brand-Promise-Inputs12-287x3001-3.jpg)

Finally, go through a [three-question branding exercise](https://www.brainzooming.com/a-strategic-thinking-framework-is-better-than-an-answer/27822/) that we use in many situations. In this case, it helps you understand your audiences' expectations and tolerances for unique content:

- What does each brand's audience EXPECT in the content the brand shares?
- What types of variations from that content will the audience ACCEPT from the brand?
- If the brand delivers the optimum content, how will the audience REWARD the highly-targeted content?

Across this series of questions, you can begin to form conclusions about your options for creating content that is common across all your brands. – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)* [![Download Fast Forward Today!](https://no-cache.hubspot.com/cta/default/462042/dc7b7030-41e2-4276-acf9-01eba51bf0f0.png)](https://cta-redirect.hubspot.com/cta/redirect/462042/dc7b7030-41e2-4276-acf9-01eba51bf0f0)

## You Might Also Like:

[![3 Reasons You Can't Have a Nice Social-First Content Marketing Strategy](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/MIke_SMSSummit_2018-4.jpg?width=415&height=456&name=MIke_SMSSummit_2018-4.jpg) ](https://www.brainzooming.com/blog/3-reasons-you-cant-have-a-nice-social-first-content-marketing-strategy)

#### [3 Reasons You Can't Have a Nice Social-First Content Marketing Strategy](https://www.brainzooming.com/blog/3-reasons-you-cant-have-a-nice-social-first-content-marketing-strategy)

[![8 Ways to Discover the Cool in Your Brand's Stories](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Brand-Strategy1-1-May-25-2022-02-03-42-51-PM.jpg?width=415&height=456&name=Brand-Strategy1-1-May-25-2022-02-03-42-51-PM.jpg) ](https://www.brainzooming.com/blog/8-ways-to-discover-the-cool-in-your-brands-stories)

#### [8 Ways to Discover the Cool in Your Brand's Stories](https://www.brainzooming.com/blog/8-ways-to-discover-the-cool-in-your-brands-stories)

[![9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/180204-9-Ways-for-Social-Fi-1-4.jpg?width=415&height=456&name=180204-9-Ways-for-Social-Fi-1-4.jpg) ](https://www.brainzooming.com/blog/9-ways-a-brand-can-sustain-a-social-first-content-marketing-strategy)

#### [9 Ways a Brand Can Sustain a Social-First Content Marketing Strategy](https://www.brainzooming.com/blog/9-ways-a-brand-can-sustain-a-social-first-content-marketing-strategy)

Date published: 02/13/18

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