We were driving home from the store this weekend, and saw this huge tree that fell over from its base. It made me think of the phrase “too big to fail.” In this case, this huge tree must have been completely ready for failure, whether that was apparent to anyone or not.

Disrupt Your Brand Before Something Else Does

A similar phenomenon applies to brand strategy. You may think your brand is strong and ready to withstand anything that might come its way. But all the while, competitors or market forces you may not even suspect are disrupting your place in the market.

While success can breed success, it can also lead to blindness about the importance of trying to disrupt your brand strategy before something else comes along to topple your brand.

104 Possibilities to Disrupt Your Brand Strategy

To help you stay ahead of disruption, here are 104 possibilities to do the work to disrupt your brand strategy yourself instead of letting another party do it for you. Beyond these articles, it’s a wonderful time with strategic planning coming up for many firms, to download the free Brainzooming eBook, Disrupting Thinking – 13 Exercises to Imagine Disrupting Your Own Brand Before Someone Else Disrupts You! 

Don’t allow your executive team to become complacent! Get to work on disrupting your business strategy yourself: it’s much less painful! – Mike Brown

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