It’s time to launch an innovation strategy for your organization. Your brand has grown dramatically the last few years. You are not sure, however, what will drive the next round of growth. So, it’s time to announce an innovation program, because that will undoubtedly fill the growth gap facing your brand.
How will the innovation strategy eliminate your revenue shortfalls? That is not yet completely clear yet. But, hey, it’s an innovation strategy! All kinds of good things are sure to result!!!
As you and your leadership team announce the new innovation strategy, your employees have questions.
6 Things about Your Innovation Strategy Employees Need to Know
Here are six things about your innovation strategy employees want to know. Are you prepared to answer these questions?
Is this innovation push just for this quarter or this year?
Your employees have been through the flavor-of-the-month strategy. Probably not at YOUR company, but somewhere they worked before, no doubt. They know innovation strategies come and go. They will want to know whether your innovation strategy is here to stay. Demonstrating that it is will take both words and LOTS of actions.
How innovative do you want us to be?
The easy answer is to say you are looking for big ideas. Who doesn’t love big ideas? The problem: asking for big ideas rarely leads to big ideas. Instead, give your team creative thinking questions appropriately sized to the innovation you are seeking. Then, let them go to town answering the questions.
What expectations or limits are in place on an innovation strategy?
I know, I know. You want your employees to start with a clean sheet of paper as they start imagining the future. Be honest, though. You’ve never given them free reign before to innovate. Do everyone a favor. Share goals, objectives, and strategies for where you want to direct your innovation strategy. You’ll ALL be more successful. Pinky swear.
What are you going to do with our ideas?
If you announce you want everyone to innovate, you need to have thought upfront about how you are actually going to review and process the ideas your employees share. Have you figured that out? We didn’t think so. Identify the process, THEN make your big innovation strategy announcement.
Will I get into trouble if I break something?
Your employees are concerned about getting into trouble. As much as you SAY you want disruptive innovation, they have doubts. Heck, we were talking with a new CEO recently. His board told him to be both innovative and to not mess anything up with the organization. He’s running the show and struggling to find the right balance. You can imagine how someone with less standing in the organization struggles. Stake out a penalty-free free space in which your team can experiment and break things.
Who owns my idea if it turns into something successful?
I hate all the legal mumbo jumbo. But innovation is all fun until somebody’s idea starts generating lots of money, and you have to settle up equitably. Let your team know the rules. Who owns what? How much does everyone get paid for an idea that proves successful? It can seem premature to consider this while still figuring out how an electronic idea box works. Set the rules before you ask people to play the innovation strategy game.
There Is Work to Do
We’re not saying everything requires an immediate answer. Being ready to tackle these questions at the start, however, is important to creating an innovation strategy that WORKS! – Mike Brown
This FREE eBook features thirteen question-based exercises to foster strategic conversations for disrupting
- Brand benefits and value propositions
- Marketing strategies
- Organizational structures and processes
- Risk-taking behaviors
- Industry and market dynamics
- New business initiatives
Disrupting Thinking is the answer to starting the conversations your leadership team needs to have about disrupting your own brand before unexpected competitors do it to you first!