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A very nice Brainzooming reader stopped me at the Integrated Marketing Summit to say she reads Brainzooming every day, "when it's short."

Great communications strategy reminder to me and to you.

When writing, it's a great strategy to set a deliberately low limit on the total number of words you'll ultimately allow yourself. Challenge every word. While you're at it, eliminate "that" from your writing. The blog's rough drafts have taught me "that" is my most frequently used unnecessary word. Based on other material I read, it's likely one of yours too.

A reader once told me I get one minute of his time each day, which is a "big deal." His statement is on my mind every time I write a Brainzooming post. I appreciate and respect the time you spend with Brainzooming and want to make sure it's of strategic value in helping catalyze your success. So I'll try and keep it short. - Mike Brown