Speaking on social media strategy at various fantastic conferences, I’m surprised by how many individuals from prominent brands tell me they are handling ALL the social media for their brands.

Yes, being a solo social media professional isn’t something that happens just in smaller companies. Big brands also find themselves putting a tremendous amount of responsibility and social media work on one person. In fact, one study reports that 42% of professionals working on social media full-time serve as one person departments.


That background prompted us to work with the Social Media Strategy Summit to offer a new Brainzooming workshop at its February 2015 conference on “Staying Sane as a One Person Social Media Department.”

The presentation content will be built on various Brainzooming posts on social media efficiency and effectiveness (some of which is highlighted at the end of this post).

I hope to also infuse the presentation with the ideas and suggestions of all of you who are solo social media professionals currently or have insights about the upsides and challenges of their jobs.

If you’re a solo social media professional, please take a few moments to answer the questions below to be a part of the Social Media Strategy Summit workshop and share this link with your peers: https://www.surveymonkey.com/s/SoloSocialMediaPro

If aren’t a solo social media professional but know others who are, please share the link with them also so they can participate and offer their ideas: https://www.surveymonkey.com/s/SoloSocialMediaPro

Thanks in advance for your participation and all the great ideas!

A Sampling of Brainzooming Resources for Solo Social Media Professionals

Mike Brown


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