What are wiggle words?

  • Draft

  • Interim

  • Current Version

  • High-Level

  • Rough

  • Illustrative

  • Mock-up

  • Prototype

  • Simulation

  • Rough Draft

  • Possible

  • Top-line

  • Peek

  • Early Look

  • Preview

  • Highlights

  • Working Draft

  • Summary

  • Advanced Copy

  • Potential

These are all “wiggle words.”

They’re words which get used when what you’re supposed to have delivered isn’t quite there yet. That may be intentional, i.e. you really are providing an early peek in advance of a deadline, or it may mean you’ve fallen short of the agreed to timing or content expectations.

In either case, “wiggle words” can be very powerful, creating important positive or negative results. It's all in how you use them strategically relative to the expectations you're facing. So be smart, and be careful. And use them prudently. – Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can deliver these benefits for you. Mike Brown