We’ve written and presented about what to blog about along with other content creation opportunities and conference organizers can pursue.
At the Social Media Strategies Summit in Las Vegas, however, an attendee asked the question about how, as an attendee, one can create valuable content for blogs and other social channels?
27 Content Creation Opportunities for Conference Attendees
His question prompted this list of 27 ideas for both what to blog about from a conference and for other content creation and sharing opportunities your audience might find valuable.
In generating the list, I thought back to the two most recent events I’ve attended in Las Vegas: the Specialty Equipment Market Association event with tens of thousands of attendees and the Social Media Strategies Summit, which is a tremendously intimate conference by comparison.
What to Blog About at a Conference
- Create a blog post featuring the top quotes from the conference.
- Profile specific presentations as blog posts.
- Record video interviews with presenters and attendees that your audience should know more about.
- Go the conference with a specific list of questions your audience would like answered and record short video interviews with the right presenters or attendees answering the questions.
- Get permission from presenters or conference organizers to link or share specific presentations with your audience.
- Put together a series of photos of key slides or infographics from the conference that your audience will find beneficial.
- Feature the top trends or future developments in the industry that your audience needs to know about and understand.
- Give a behind-the-scenes look at the city or venue where the conference was held.
- Provide your tips for attending the conference if your readers were to attend in the future.
- Review a book one of the presenters wrote.
- Spend your evening in your room and write a daily recap of the conference that is ready before any other online source.
- Live blog presentations and share "raw" notes throughout the day.
- Share links to pertinent articles and blog posts from presenters.
- Complete a conference "scavenger hunt" with fifteen or twenty meaningful items from the conference that would be of benefit to your audience. Examples might include: Biggest insight, Most valuable presentation, A Speaker You Need to Learn More About, Most Intriguing Quote about the Future, etc.
- Ask a presenter if he or she would guest blog for your audience.
- Transcribe your written notes and publish those in one or more blog posts..
Other Content Creation Opportunities for Conference Attendees
- Tweet conference presentations using a hashtag that you have let your audience know ahead of time.
- Turn video interviews you completed into a podcast about the conference.
- Video your impressions throughout conference (a daily end-of-the-day video) and put together a recap video from that.
- Do a Periscope video of a keynote presentation.
- Put your top photos of presentation slides into your own presentation with notes and make it available to your audience.
- Capture big ideas from the conference and share those.
- Visually capture your conference notes (if you have the capability to do that), and share those with your audience.
- Create a Pinterest board of products (or speakers, or exhibitors, etc.) you thought stood out at the event.
- Interview exhibitors at the event and string together one-minute product and service overviews your audience would find helpful.
- Curate content that other attendees are creating about the conference.
- If you have multiple attendees at the event, create a mini-content marketing strategy to make sure your people are deployed across the event (instead of all in the same sessions), grabbing the content you'll want to share with your audience later.
Remember, before pursuing many of these ideas, you want to make sure you get the proper authorizations and copyright permissions, whether those need to come from the conference organizer or the presenters. - Mike Brown
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