Nook and cranny strategic thinking exercises.
I'd never thought of this term previously. Yet, they are vital. They help groups (or an individual) efficiently explore many more opportunities and ideas than they otherwise might.
The nook and cranny strategic thinking exercises term popped into my head during a Brainzooming client workshop. Three groups rotated through posters focused on their shared services organization's internal branding. We had already identified its experience promise to internal clients. This new exercise translated its internal brand promise into specific behaviors its five-hundred employees will use to create the experience.
Each strategic thinking exercise poster had four or five brand dimensions on the Y-axis. The x-axis labels along the poster’s top featured three specific opportunities to deliver the attributes: at the initial engagement with internal clients, throughout ongoing work, and as a project wraps up.
You do the math with this strategic thinking exercise.
Five rows times three columns presented fifteen different opportunities within a matrix for participants in each of three groups to explore different phases of the experience promise. That meant more than forty perspectives from which to generate ideas for potential behaviors.
Someone asked if, after the small groups completed all the idea generation, we would leave them with all these cells worth of ideas.
My answer was, “No.”
The point of creating so many possible ways to think about brand behaviors WAS NOT to develop a bunch of answers pointing in varied directions.
Our objective? Use the forty-plus cells to push the team into exploring the nooks and crannies of brand behaviors. We will report back the summarized list of important behaviors to successfully bring the promise to life. The focused behaviors lead to implementing a robust, focused, and consistent experience for internal clients.
Whether it's a bunch of cells, many different prompts for ideas, or questions that extend from incremental to extreme change, nook and cranny strategic thinking exercises are trying to do the same thing: create an efficient way to look at an opportunity from as many different perspectives as relevant and possible within a brief amount of time.
Want to make sure your team is looking at all the nooks and crannies of your strategy?
Contact us, and let’s adapt the concept to your specific organizational, brand, or innovation strategies. You’ll quickly see why we love the productivity of nook and cranny strategic thinking exercises so much! – Mike Brown
Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! This Brainzooming strategy eBook features links to 600 proven questions for:
Branding and Marketing