I saved the October 2013 issue of Fast Company, its 10th annual innovation by design issue, from the recycle bin when my wife we de-cluttering for me. To justify saving the innovation by design issue from recycling oblivion, I combed through the brand profile articles in the innovation by design section to identify these fourteen strategic thinking questions as innovation starters for 2014.
Creating Innovation and Change
- After you've identified the absolutely essential elements of your brand, how can you start changing all the other elements right away?
- What might be the place or way you start every new initiative so they are all solidly grounded in your brand?
- How can you more aggressively prototype the huge change you need to start making right away?
- What can you change that, if it didn't work, could be completely restored to how it was before?
- How about expecting everyone in your organization to create something new and improved EVERY day?
Addressing Change Challenges
- Who in your organization is obsessed with problem solving, and what are you doing to keep them busy solving problems for clients?
- If you're trying to inject new thinking into an old organization, what is the senior leader in charge of innovation doing to morph corporate oldsters into new thinkers?
- What ways can you track things people originally hated about the new big change that they now love - so you can use it to sell-in the NEXT big change?
- How can you deliberately move the "How do we build it?" question until later in the innovation process?
Improving a Brand's Customer Experience
- What are the two next-most detailed questions you can explore about your brand's customer experience?
- How are you determining the "ooh and ahh" moments of your new ideas before and after you introduce them?
- In what ways are you figuring out what you need to deliver to customer’s in the future beyond asking them – since they likely don’t know what they are going to need?
- How are you improving your ability to prioritize and align disparate innovation processes in different parts of your organization so they maximize value for customers?
- If you considered everything you have accomplished so far as “day one,” where could you be at the end of “day two”? – Mike Brown
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