Here is another interview from the Greater Kansas City Chamber of Commerce Innovation Conference, where The Brainzooming Group produced live event social media content.  One panelist on the manufacturing and transportation panel, Merlin Spencer, DBA, talks in this video about the concept of "master doers."  He describes these individuals as the people inside an organization who specialize in getting the vital functions of a business moving forward and completed.

Merlin Spencer's comments resonated strongly because of the link between the "master doers" concept and the 3 vital audiences for strategic thinking approach The Brainzooming Group uses in facilitating strategic planning and innovation sessions. We've repeatedly seen the best strategic thinking results when participants with front line experience, functional expertise, and creative orientations all participate in a facilitated strategy session.

"Master doers" are a subset of the front line experience group, and they are very often misused in strategic innovation work. They're frequently either excluded (because they don't fit a typical view of creativity) or they wind up dominating a strategy session (because of the false belief that those without comparable experience are unable to meaningfully contribute to strategic business issues). This fundamental misuse is why we expend concerted effort ensuring the right mix of people and introducing innovation exercises so the three groups, who view the world very differently, can work together constructively, innovatively, and successfully.

The strategic advice here is to examine the attendee list the next time you're involved in a strategy, innovation, or planning discussion and make sure you have some, but not all, master doers participating. - Mike Brown

The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement.  To learn how we can bring out the best innovative thinking in your team email us at or call us at 816-509-5320.