Yesterday's post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis.

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas.

Adding Deeper Dimensions to a SWOT Analysis


Here are the four questions associated with each SWOT analysis area:

What are our STRENGTHS relative to:

What are WEAKNESSES relative to:

What are OPPORTUNITIES relative to:

What are THREATS relative to:

You can use this strategic thinking exercise with a group to help them push their thinking into areas they might otherwise ignore - purposely or by accident.

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