---
title: Strategic Thinking Exercise - A SWOT Analysis to Push Thinking
description: Strategic Thinking Exercise - A SWOT Analysis to Push Thinking
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/SWOT-eek-4.jpg
---

# Strategic Thinking Exercise - A SWOT Analysis to Push Thinking

[Strategy](https://www.brainzooming.com/blog/tag/strategy), [Analysis](https://www.brainzooming.com/blog/tag/analysis), [Tools](https://www.brainzooming.com/blog/tag/tools), [Competitive Strategy](https://www.brainzooming.com/blog/tag/competitive-strategy), [Strategic Planning](https://www.brainzooming.com/blog/tag/strategic-planning), [Insights](https://www.brainzooming.com/blog/tag/insights), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Collaboration](https://www.brainzooming.com/blog/tag/collaboration)

[Yesterday's post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings](https://www.brainzooming.com/strategic-thinking-exercise-use-a-new-swot-nobody-expects/26797/) garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis.

In this case, the [letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats](https://www.brainzooming.com/strategic-thinking-exercises-a-swot-analysis-example-from-the-safe/25158/). To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas.

### Adding Deeper Dimensions to a SWOT Analysis

[![swot-eek](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/SWOT-eek-4.jpg?width=450&height=236&name=SWOT-eek-4.jpg)](https://www.brainzooming.com/hubfs/Imported_Blog_Media/SWOT-eek-4.jpg)

Here are the four questions associated with each SWOT analysis area:

#### What are our STRENGTHS relative to:

- How we [deliver value for customers](https://www.brainzooming.com/brand-strategy-3-keys-to-strengthening-your-value-proposition/20803/)?
- Creating [lasting relationships with stakeholders](https://www.brainzooming.com/b2brelationship-marketing-5-ways-facebook-helps-b2b-relationships/12942/)?
- Consistently moving with [greater agility than competitors](https://www.brainzooming.com/creating-strategic-impact-15-resources-on-strategic-agility/22105/)?
- [Creating engagement with our employees](https://www.brainzooming.com/5-keys-to-engaging-employees-in-innovation-strategy-our-buy-in-manifesto/26455/)?

#### What are WEAKNESSES relative to:

- Delivering the [product attributes and performance most important to customer](https://www.brainzooming.com/untangling-your-brand-attributes-for-greater-value/4878/)s?
- [Staying well ahead of competitors' most important strategic moves](https://www.brainzooming.com/6-strategies-innovative-business-ideas-to-stay-ahead-of-customer-needs/4597/)?
- [Being a leading instigator for market disruption](https://www.brainzooming.com/11-strategic-questions-for-disruptive-innovation-in-markets/12004/)?
- Cultivating a workforce with the greatest potential to create an amazing customer experience?

#### What are OPPORTUNITIES relative to:

- [Market needs that we have yet to address](https://www.brainzooming.com/brand-value-a-simple-way-to-identify-your-brand-benefits/16095/)?
- [Better supporting employees in delivering and incredible brand experience](https://www.brainzooming.com/brand-strategy-giving-employees-time-with-a-new-brand-promise/24281/)?
- [Entering new markets where our brand would have an underdog's advantage](https://www.brainzooming.com/strategic-thinking-creating-your-own-game-for-a-low-risk-and-longevity-strategy/18095/)?
- Better capturing the [best, most attractive prospects that are not doing business with the brand right now](https://www.brainzooming.com/change-your-character-what-to-look-for-in-prospects/710/)?

#### What are THREATS relative to:

- [Emerging competitors not playing by the same rules we and other industry players do](https://www.brainzooming.com/disruptive-competitive-threats-the-one-strategic-truth-you-must-never-forget/21358/)?
- External forces beyond our influence that are redefining marketplace competitiveness?
- [Gaps customers perceive in how the brand delivers its promise and experience](https://www.brainzooming.com/customer-experience-strategy-brand-expectations-and-experience/25690/)?
- [Systems and processes that are working fine, but whose failure could readily jeopardize future success](https://www.brainzooming.com/strategic-thinking-exercise-black-swan-events-in-your-plan/14350/)?

You can use this strategic thinking exercise with a group to help them push their thinking into areas they might otherwise ignore - purposely or by accident.

### Need to get your strategy developed quickly? We can help!

And if you would like to talk about how to quickly deploy a collaborative planning process to get you ready for success next year, [contact us](https://www.brainzooming.com/contact-us/) at [info@brainzooming.com](mailto:info@brainzooming.com). We will arrange time to talk about how we can help you do more in less time with your strategy planning and implementation. – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

[![Reimagining the SWOT Analysis - Free eBook](https://no-cache.hubspot.com/cta/default/462042/c430dc3b-bcca-4e70-b5c5-a5c47c707a40.png)](https://cta-redirect.hubspot.com/cta/redirect/462042/c430dc3b-bcca-4e70-b5c5-a5c47c707a40)

### [If you enjoyed this article, subscribe to the free Brainzooming blog email updates.](https://info.brainzooming.com/email)

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Date published: 10/11/16

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- [August 2008 (21)](https://www.brainzooming.com/blog/archive/2008/08)
- [July 2008 (20)](https://www.brainzooming.com/blog/archive/2008/07)
- [June 2008 (19)](https://www.brainzooming.com/blog/archive/2008/06)
- [May 2008 (18)](https://www.brainzooming.com/blog/archive/2008/05)
- [April 2008 (22)](https://www.brainzooming.com/blog/archive/2008/04)
- [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03)
- [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02)
- [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01)
- [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12)
- [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11)
- [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10)

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