---
title: Strategic Thinking - Creating Your Own Game for a Low-Risk and Longevity Strategy
description: Strategic Thinking - Creating Your Own Game for a Low-Risk and Longevity Strategy
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/Strategy-Us-Them-4.jpg
---

# Strategic Thinking - Creating Your Own Game for a Low-Risk and Longevity Strategy

[Strategy](https://www.brainzooming.com/blog/tag/strategy), [Tools](https://www.brainzooming.com/blog/tag/tools), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Creativity](https://www.brainzooming.com/blog/tag/creativity), [Competitive Strategy](https://www.brainzooming.com/blog/tag/competitive-strategy), [Performance](https://www.brainzooming.com/blog/tag/performance), [Insights](https://www.brainzooming.com/blog/tag/insights), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Innovation](https://www.brainzooming.com/blog/tag/innovation)

Despite the talk about [the importance of disruptive strategies](https://www.brainzooming.com/11-strategic-questions-for-disruptive-innovation-in-markets/12004/), a more subtle, longevity strategy can also serve a brand well. This is especially true when you are a smaller player going up against competitors with superior resources. In these cases, developing a low-risk business model built to create your own game and designed for low-risk and longevity can work.

The Wall Street Journal Magazine, WSJ., published an article this weekend [highlighting the strategic thinking behind a well-known example of a low-risk, longevity-oriented strategy. The magazine article featured Woody Allen and his film making strategy.](http://online.wsj.com/article/SB10001424127887323469804578523611076250442.html#articleTabs%3Darticle) While his personal decisions are reprehensible (as pointed out by many of the online comments), Woody Allen has successfully adopted a low-risk, longevity strategy in the film industry.

### Strategic thinking for a Low-Risk and Longevity Strategy

[![Strategy-Us-Them](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Strategy-Us-Them-4.jpg?width=321&height=248&name=Strategy-Us-Them-4.jpg)](https://www.brainzooming.com/hubfs/Imported_Blog_Media/Strategy-Us-Them-4.jpg)Given the talents, skills, and weaknesses he has, Allen either employed strategic thinking or found his way into a strategy that has enabled him to make forty-eight movies so far in his career. Allen's longevity is due in large part to a repeatable "operational" process and a strategy built on making movies that are so inexpensive that a movie studio cedes him control because they are comparatively low-risk compared to the typical movies made today.

The article highlights at least seven strategic components of a longevity strategy that apply to others situations where a business does not want to or cannot easily play the same game as everyone else.

- [Decide what matters ](https://www.brainzooming.com/if-not-time-then-what-else-matters/711/)to you then make everything else fit – even if it is different from the rest of the industry. *(In this case, creative control matters to Woody Allen, so he makes inexpensive movies to be able to retain creative control.)*
- Focus on solving what you can solve. *(Woody Allen is able to get movies made so he makes movies instead of investing time on bigger, global questions.)*
- Develop enough ideas so you can stay detached and move on from ideas that do not work - instead of increasing your risk position trying to make a unique idea work.* (One collaborator describes Allen's willingness to walk away from a film project that does not gel and simply pursue another.)*
- Adopt a style that fits your strategic approach and repeat it until it becomes your signature. *(One example is Allen's tendency to use single, long shots in all his movies. He claims the long shots come from his personal laziness.)*
- When pursuing a low-risk, longevity strategy that limits your upside and downside, consistency, frequency, and volume are vital to success. *(Allen is constantly working on his next movie and regularly produces one movie annually.)*
- Make sure you can secure disproportionately inexpensive resources to make your revenue and cost structure work.  *(Actors pursue the opportunity to work with Woody Allen and are eager to accept a role at union scale rates.)*
- Build experimentation into what you do and get new and additional value from your key resources. *(Allen purportedly gives actors little acting direction but encourages them to improvise and adapt dialogue in the script.)*

Take or leave Woody Allen as a human being, but these strategic thinking lessons make sense for an underdog brand creating its own game inside the structure of someone else's game ([Think about the Oakland A’s, as depicted in Moneyball, using quantitative and predictive analysis to make player personnel decisions and put a less expensive team on the field.](https://www.brainzooming.com/innovation-strategy-lessons-from-moneyball/11189/))

There is more than one strategy for success, and a low-risk, longevity strategy can succeed with even inferior resources - even if it represents a different standard of success than big, traditional players employ. – *[Mike Brown](https://www.brainzooming.com/?page_id=1197)*

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Date published: 07/01/13

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- [March 2008 (19)](https://www.brainzooming.com/blog/archive/2008/03)
- [February 2008 (21)](https://www.brainzooming.com/blog/archive/2008/02)
- [January 2008 (22)](https://www.brainzooming.com/blog/archive/2008/01)
- [December 2007 (15)](https://www.brainzooming.com/blog/archive/2007/12)
- [November 2007 (5)](https://www.brainzooming.com/blog/archive/2007/11)
- [October 2007 (6)](https://www.brainzooming.com/blog/archive/2007/10)

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