Today’s Brainzooming article comes from San Diego where I’m speaking to the Virtual Edge Summit (#VES12) this afternoon on using “Social Media Strategy to Drive Virtual Events.” This presentation combines two of my favorite strategy topics – events and social media strategy – with content covering how creating a meaningful social media strategy for an event starts when designing the entire event experience – whether virtual or face-to-face.
Since we have a lot to cover in the one-hour presentation at the Virtual Edge Summit, the links below which follow the presentation structure provide additional support information – whether from the Brainzooming website or other reference pieces.
While created for #VES12 attendees, the list is beneficial for anyone who is trying to get the benefits of incorporating social media as a part of an event strategy – whether that’s for a large organization, a small business, nonprofits, or even for your local church, school, or professional group.
Social Media Strategy Basics
- Shaq, Twitteronia, and Social Media Strategy in 140 Characters – Everything you need to know about the fundamentals of successful social media strategy in one tweet . . . from Shaq.
- Social Media by Thirds – There are multiple dimensions to making social networking work for you. Make sure to spread your time across each of them.
- Twitter Is a Waste? Your Social Networking Ladle Must Suck – Value comes from the right type of listening strategy.
- Predictability, Consistency, Continuity in Social Media Strategy - Social networking starts with relationships, and there are clearly right and wrong ways to go about developing them.
Creating Fantastic Content Before, During, and After Your Event
- 25 Opportunities for Content Creation at Events and Conferences – Wherever people are gathered, face-to-face or online, there are content creation opportunities. Here are 25 event-related content creation opportunities to exploit.
- Creating Intriguing Social Media Content – 3 Fundamental Steps - Creating compelling social media content ties back to these 3 fundamentals.
- Social Media Content Ideation: Think – Know – Do – A tremendously efficient way to generate hundreds of content marketing ideas. Just ask what you think, know, and do as an organization.
- 93 Business Blogging Topic Ideas – Things to Blog about When You’re Out of Ideas – Coming up with fantastic social media content shouldn’t be a huge challenge. Here are 93 blogging ideas to get started if it ever does FEEL like a huge challenge.
- Make Sure You’re Platform Appropriate – Each social networking platform has its own strengths. Thinking about how each of the social network platforms can support your organization’s objectives ensures you use each one in a way that makes strategic sense.
- The Brief Case for Brevity – Write shorter. Readers will love it.
- You Can Share More than Once a Day – Since you are able to share less of your story on many social networking channels, considering sharing the snippets of your organization’s story more frequently.
- Content Marketing – Space It Out Over Time – While events are huge content creation opportunities, that doesn’t mean you have to share all that content in just a few days.
Getting Your Event and Content Noticed
- Search Engine Optimization Strategy – Getting Smart on the Essentials – SEO is vital to getting attention for your content marketing efforts. Here are a few basics to consider.
- 16 Social Media Tactics for Building an Audience – Ways to take a strategic approach to developing and interacting with your online audience.
- 10 Ways to Make Your Social Media Strategy Come Alive - Basic questions to look for opportunities to get greater notice for your social media content.
- 51 Social Media Ideas to Drive Virtual Events at #VES12 – This treasure trove of virtual event social media ideas is yours for the borrowing, stealing, and adapting.
- 15 Ideas to Make Your DIY Social Media More Successful – If you have few people and a lot to do on social media, these ideas will help maximize your effort.
- Online Community Management – 10 Ways a DJ Would Manage a Community – A DJ plans ahead, acts in the moment, and has to engage an easily distracted audience. These are the same things you need to do in social networking.
Social Media ROI
- “The 6 Social Media Metrics You Must Track” – Free download of the Brainzooming overview of the situations and social metrics important for a successful implementation strategy.
Other Resources
- Cevent’s Event Marketing 2.0: How to Boost Attendance Through Social Media (pdf)
- How to Use Social Media to Drive Attendance to Your Event (Slideshare)
- 10 Tips for Promoting Your Events With the New LinkedIn Events Tool
- Driving Attendance with Social Media
- Social Media Helps Drive Event Attendance and Ticket Sales
- 7 Tips To Promote Your Event With Social Media
If you’re struggling with determining ROI and evaluating its impacts, download “6 Social Media Metrics You Must Track” today! This article provides a concise, strategic view of the numbers and stories that matter in shaping, implementing, and evaluating your strategy. You’ll learn lessons about when to address measurement strategy, identifying overlooked ROI opportunities, and creating a 6-metric dashboard. Download Your Free Copy of “6 Social Media Metrics You Must Track!
