---
title: Disruptive Innovation, Change Management & Taking the NO Out of InNOvation
description: Disruptive Innovation, Change Management & Taking the NO Out of InNOvation
image: https://www.brainzooming.com/hubfs/Imported_Blog_Media/innovation-strategy-May-25-2022-02-03-17-25-PM.jpg
---

# Disruptive Innovation, Change Management & Taking the NO Out of InNOvation

[Compilations](https://www.brainzooming.com/blog/tag/compilations), [Strategy](https://www.brainzooming.com/blog/tag/strategy), [Tools](https://www.brainzooming.com/blog/tag/tools), [Implementation](https://www.brainzooming.com/blog/tag/implementation), [Creativity](https://www.brainzooming.com/blog/tag/creativity), [Competitive Strategy](https://www.brainzooming.com/blog/tag/competitive-strategy), [Performance](https://www.brainzooming.com/blog/tag/performance), [Idea Magnets](https://www.brainzooming.com/blog/tag/idea-magnets), [Social media](https://www.brainzooming.com/blog/tag/social-media), [Insights](https://www.brainzooming.com/blog/tag/insights), [Strategic Thinking](https://www.brainzooming.com/blog/tag/strategic-thinking), [Innovation](https://www.brainzooming.com/blog/tag/innovation), [Collaboration](https://www.brainzooming.com/blog/tag/collaboration)

From [our experience with The Brainzooming Group and ongoing business innovation research](https://www.brainzooming.com/about-brainzooming/brainzooming%e2%84%a2/), there are fairly common situations blocking business innovations across companies, irrespective of corporate culture. Not all ten of these challenges to business innovation in organizations exist everywhere, but the presence of just a couple of innovation barriers within a corporate culture will scuttle even modest dreams of implementing business innovations expected to create value for customers.

[![](https://www.brainzooming.com/hs-fs/hubfs/Imported_Blog_Media/Taking-the-No-Out-Of-Innova-300x225-May-25-2022-02-04-21-47-PM.jpg?width=300&height=225&name=Taking-the-No-Out-Of-Innova-300x225-May-25-2022-02-04-21-47-PM.jpg)](https://www.brainzooming.com/resources/ebooks/) Download Taking the NO Out of InNOvation for Free!

The good news is none of these ten business innovation barriers are insurmountable. As a result it's important to understand what business innovation challenge issues you face in your organization. With that understanding, you can take appropriate change management steps to navigate each innovation challenge, enhance your corporate culture, and get business innovation going. That's what "Taking the No Out of InNOvation" is all about doing:

### 1. NO Knack for Disruptive Innovation

There simply isn't an orientation toward business innovation in your corporate culture. It may be a mature industry, a company that's had success with an intense focus, one that's grown through M&A, or has been burned on previous formal innovation efforts. Whatever the reason, innovative ideas don't appear to be in the company's DNA.

*What Are Some Things You Can Try?*

- Don't accept the sentiment that there is a [creative block in your organization](https://www.brainzooming.com/new-business-ideas-and-a-creative-block-in-your-organization/11326/)
- [Challenge conventional wisdom](https://www.brainzooming.com/?p=601) that says innovative ideas aren't vital
- Target introducing [small doses of unconventional strategy](https://www.brainzooming.com/?p=684) to begin
- Introduce ways to [look at the business differently](https://www.brainzooming.com/?p=646)
- Try to [borrow and adapt](https://www.brainzooming.com/?p=875) [proven ideas](https://www.brainzooming.com/?p=681) from [other industries or markets](https://www.brainzooming.com/?p=686)
- [Feature or downplay key brand elements](https://www.brainzooming.com/diet-coke-can-redesign-branding-and-creativity-lesson/9213/)
- Infuse common frameworks [with extreme creativity](https://www.brainzooming.com/7-extreme-creativity-lessons-from-cake-boss/3487/)
- Identify rich [strategic connections between your brand and new opportunities](https://www.brainzooming.com/strategic-connections-3-tips-for-identifying-more-opportunities/3289/)

### 2. NO Direction

Without a top-level mandate for innovative change management, it's tough for a business innovation-oriented corporate culture to flourish. It could be that innovation is outside the company's vision, there's no upper management champion for disruptive innovation, or a lack of alignment stands in the way of these efforts.

*What Are Some Things You Can Try?*

- Create focus on the fundamental question - ["What is the company trying to achieve?"](https://www.brainzooming.com/?p=779) - to [figure out what matters](https://www.brainzooming.com/?p=625) and how innovation might fit
- Articulate your [strategic foundation](https://www.brainzooming.com/strategys-where-you-find-it/613/) and open multiple potential paths to [successful innovation](https://www.brainzooming.com/innovation-can-successful-innovation-only-happen-in-a-certain-way/12019/)
- Move beyond [the typical answers to business challenges](https://www.brainzooming.com/creative-thinking-tesco-homeplus-virtual-subway-store/8538/)
- [Simply articulate (or at least help do so) what the vision is](https://www.brainzooming.com/?p=631) for innovation
- Consider starting small - [don't worry about big ideas; focus on enough ideas](https://www.brainzooming.com/?p=664) to sort through and find winners
- Or consider [starting big - even if you don't get there, you'll do more](https://www.brainzooming.com/?p=772) than you would have otherwise
- Challenge and resolve [contradictory assumptions](https://www.brainzooming.com/strategic-thinking-exercise-resolving-contradictory-assumptions-easil/11693/), especially those [blocking new thinking and progress](https://www.brainzooming.com/business-advice-from-disney-world-move-to-the-front-of-the-line/641/)

### 3. NO Rocking the Boat

There's an unmistakable signal within the corporate culture (whether it's uttered directly by upper management or not): "If it isn't broken, don't mess with it. We're not interested in risk taking; let's just maintain the status quo." These messages make it clear that good things don't await those interested in innovative ideas or disruptive innovation.

*What Are Some Things You Can Try?*

- Understand the [fears behind introducing new ideas and disruptive innovation](https://www.brainzooming.com/making-big-ideas-happen-9-ways-to-address-innovation-fears/13773/)
- [Focus on progress](https://www.brainzooming.com/?p=738) within current business models; it won't even feel like the boat is moving, let along rocking
- Determine [how you can influence the business direction](https://www.brainzooming.com/?p=620) without anybody even realizing it
- [Assess the right strategy options for creating change and change management](https://www.brainzooming.com/creating-change-and-change-management-four-strategy-options/11571/)
- Look for [problems or crises](https://www.brainzooming.com/when-fear-of-change-is-blocking-innovation/5240/) (or even [crises in other organizations](https://www.brainzooming.com/quickie-strategic-thinking-exercise-bad-practies-to-make-you-better/11318/)) to force considering changes in how things are done
- Look for [competitors on the horizon](https://www.brainzooming.com/?p=683) that may seem [distant or unlikely](https://www.brainzooming.com/15-ways-whoever-is-going-to-disrupt-your-market-isnt-like-you/11796/), yet can be formidable disruptive innovation threats
- Be the first to [disrupt your own or other adjacent markets](https://www.brainzooming.com/11-strategic-questions-for-disruptive-innovation-in-markets/12004/)
- Push for [extreme ideas](https://www.brainzooming.com/9-game-changing-extreme-creativity-questions-from-peters-laws/8935/) and [force your competitors' actions](https://www.brainzooming.com/making-your-competitors-strategy-decisions-for-them/3742/)

### 4. NO Talent Pool

The company may have convinced itself the right people aren't in place to make innovative ideas happen. It could be a perceived lack of "creatives" or "outside the box" thinkers. More likely though, this innovation challenge stems from a failure to [get people with diverse perspectives together](http://www.quotationspage.com/quote/26190.html) and let them thrive in innovation teams. It's more about diverse talent not working together than not having the right talent for effective innovation teams.

*What Are Some Things You Can Try?*

- Making it [safe for everyone to brainstorm and offer new thinking](https://www.brainzooming.com/beckys-world-an-uncreative-place-to-be/704/).
- Begin to [cultivate strategic thinking skills among your team](https://www.brainzooming.com/?p=833) and anyone else you can influence within your company.
- Actively work to [broaden and diversify who is brought into strategic thinking and innovation teams](https://www.brainzooming.com/?p=595).
- [Look for experts (even unlikely ones) inside and outside the company](https://www.brainzooming.com/?p=802) available to help.
- Encourage employees to [demonstrate creativity](https://www.brainzooming.com/a-strategy-for-bringing-your-creativity-to-work/3755/) and [engage customers in innovative ways](https://www.brainzooming.com/housekeeping%e2%80%99s-creative-opportunity-to-shape-interactive-customer-experiences/4568/).
- Make [crowd sourcing work harder](https://www.brainzooming.com/crowdsourcing-diverse-input-3-ways-to-make-crowdsourcing-work-harder/10401/) to introduce new thinking into your organization.
- [Exploit social media](https://www.brainzooming.com/10-more-ideas-for-catalyzing-innovation-strategy-with-social-networking/3482/) as a significant external input.
- [Involve future-focused customers](https://www.brainzooming.com/a-strategy-for-predicting-the-future-more-accurately/4532/) to share their needs and expectations.

### 5. There's NO Tomorrow

This innovation challenge springs from the conviction things will be won or lost in the short term, so there's little need for long term business innovation development. Or it may be there's no patience for protracted realization of opportunities. If a business innovation is going to be pursued, it needs to be developed and start paying out by the next quarter. In a challenging business economic environment, this sentiment becomes more prevalent.

*What Are Some Things You Can Try?*

- [Brainstorm as many scenarios as possible ](https://www.brainzooming.com/a-career-changing-business-quote-10-years-later/1072/)to identify your best strategic choices
- Use a [solid process for how you think through challenging situations](https://www.brainzooming.com/economic-crisis-have-you-in-a-fog-be-a-lighthouse/849/), addressing short term pressures while being mindful of the future
- Become adept at [quickly making solid strategic decisions](https://www.brainzooming.com/making-quick-decisions-during-strategic-planning-5-key-questions/3127/)
- Get better at [handling making mistakes](https://www.brainzooming.com/8-mistakes-in-making-mistakes/9828/)
- Try to [manage around strategic whims](https://www.brainzooming.com/?p=639) within the business with [strategic patience](https://www.brainzooming.com/is-patience-a-strategic-advantage-or-disadvantage-tie-breaker-tuesday/4062/); sometimes, that's best done by [letting them pass](https://www.brainzooming.com/?p=669)
- Go to school on the [best thinking regarding how to manage innovation](https://www.brainzooming.com/?p=856) during [challenging business conditions](http://money.cnn.com/galleries/2009/fortune/0901/gallery.colvin_managing.fortune/index.html)

[![Download Disrupting Thinking](https://no-cache.hubspot.com/cta/default/462042/8860429e-93f5-4fe5-b367-5b1a57a37071.png)](https://cta-redirect.hubspot.com/cta/redirect/462042/8860429e-93f5-4fe5-b367-5b1a57a37071)

### 6. NO Resources

As with the "no tomorrow" innovation challenge, lowered interest in applying resources to business innovation may be more acutely felt during periods of uncertainty and intense change. The absence of specific resources can be broad, including management attention, available time, and investment dollars. Without these vital inputs, innovative ideas often stall or never take off in the first place.

*What Are Some Things You Can Try?*

- When [resources are limited, there are opportunities to change the game](https://www.brainzooming.com/innovation-strategy-lessons-from-moneyball/11189/) in your market
- Take a hard [look at what adds value and what doesn't](https://www.brainzooming.com/reinvent-yourself-week-look-and-ask-around/793/) for areas to prune from the business
- [Narrow your activities](https://www.brainzooming.com/she-loves-me-she-loves-me-not-making-choices-easier/643/) and free up potential innovation resources by developing a "stop doing" list of low value or off strategy activities to halt
- Use [constrained resources as an opportunity to spur creative thinking](https://www.brainzooming.com/constraints-week-constraining-the-possibility-of-poor-results/3403/) and implementation
- Demonstrate a willingness to be innovative in your approach - how can you [introduce and implement new, high-impact ideas with no resources](https://www.brainzooming.com/a-week-of-struggling-for-simplicity-the-simplicity-of-next-to-nothing/728/)?

### 7. NO Motivation to Innovate

Something's lacking that dampens an internal drive to innovate. It could be an environment that doesn't promote cooperation, no opportunity to receive credit for your effort, or a lack of other meaningful incentives to bring ideas forward and develop them. The net result is that innovation isn't happening as naturally as it might.

*What Are Some Things You Can Try?*

- [Don't expect to motivate your organization to innovative thinking with meaningless exhortations](https://www.brainzooming.com/brainstorming-success-and-saying-think-outside-the-box-dont-mix/10306/)
- Be attuned to [subtle forms of censorship](https://www.brainzooming.com/?p=713) and [protect your innovation team from both internal](https://www.brainzooming.com/how-creative-thinking-gets-killed-by-team-members-8-fatal-blows/9200/) and external threats
- [Don't encourage management idea killers](https://www.brainzooming.com/16-employee-idea-killers-your-management-could-be-committing/11645/) while finding ways to [maximize the impact of idea magnets](https://www.brainzooming.com/creative-thinking-and-idea-magnets-11-vital-creative-characteristic/11211/) in your organization
- [Let your employees do the creative thinking](https://www.brainzooming.com/dirty-ideas-let-others-clean-up-your-creative-thinking/10995/) since they'll have different perspectives than the management team
- [Celebrate team members](https://www.brainzooming.com/create-an-extreme-creativity-makeover-project-team/8791/) who step up to innovation
- [Understand the political fray inside the business](https://www.brainzooming.com/?p=741) and how you can use it to your advantage in securing cooperation and active participation from vital parties
- [Cultivate an informal team](https://www.brainzooming.com/?p=609), if necessary, of like-minded individuals to help trigger innovation
- [Share ALL the credit.](https://www.brainzooming.com/?p=883) In fact, give away ALL the credit so you can [make stars of those whose help you've enlisted](https://www.brainzooming.com/?p=787)

### 8. NO Process

There are instances where innovation appears to emanate naturally from the corporate culture. Chances are though that it’s been cultivated and developed through an innovation process, even if it’s a relatively small scale and informal one. Without some type of planning and organized innovation process, bureaucracy and innovation challenges in organizations can easily block innovative ideas from coming to fruition.

*What Are Some Things You Can Try?*

- Employ some type of [structured process to collect or generate ideas](https://www.brainzooming.com/update-from-day-1-of-the-market-research-event/817/). Make sure [your approach and effort tie back to fundamental business objectives](https://www.brainzooming.com/change-your-character-fixing-problems-as-a-turnaround-ceo/744/) and [allow your team to best exploit its skill set](https://www.brainzooming.com/creative-block-five-ways-structure-can-help/934/)
- Take the best advantage of the [value of brainstorming for innovative ideas](https://www.brainzooming.com/innovation-and-the-value-of-brainstorming/3546/)
- Work toward a [bigger pool of ideas from which to narrow](https://www.brainzooming.com/cultivating-many-ideas-with-potential/665/), prioritize and pursue certain ones for implementation
- Use [structure liberally to provide people a means to contribute to ideation](https://www.brainzooming.com/creative-instigation-week-structured-creativity/783/), a [way to share their perspectives](https://www.brainzooming.com/the-week-that-is/773/), and a path for implementation
- Challenge the business to take on [“uncomfortable” ideas](https://www.brainzooming.com/built-for-discomfort/716/)
- [Take advantage of the other actions](https://www.brainzooming.com/google-fiber-and-gigabit-city-11-next-steps-for-brainstorming-output/10032/) you can pursue with [innovative ideas your organization has brainstormed](https://www.brainzooming.com/creating-from-creative-residue-brainstorming-for-later-use/10203/)

### 9. NO Implementation Success

Innovative ideas and concepts are cool, but only have value ultimately if they lead to successful implementation and deliver benefits for the intended audience. There are various roadblocks to successful implementation, including flaws in how ideas are recommended, prioritized, developed, and marketed to target audiences. With all those potential change management and innovation challenge issues that exist, it’s a wonder anything new actually takes place!

*What Are Some Things You Can Try?*

- Target the [underlying reasons why your organization struggles with implementing](https://www.brainzooming.com/no-implementation-success-13-reasons-things-getting-done-is-a-problem/11821/) innovative ideas successfully
- Make sure the important [questions](https://www.brainzooming.com/do-you-have-what-it-takes-for-a-marketing-plan/670/) are answered and clear [recommendations](https://www.brainzooming.com/improve-the-success-of-your-letters-to-santa-guaranteed/604/) are made during early stages to focus your implementation plan
- Select the [right project leader with the change management skill set](https://www.brainzooming.com/march-madness-and-what-outstanding-point-guards-bring-to-business-teams/11476/) to bring collaborative innovation to market successfully
- Make sure to have [someone challenge your grand plan](https://www.brainzooming.com/brainzoomingdo-you-have-a-strategic-pain-in-the-ass/887/)
- [“Rehearse” the process you’ll use](https://www.brainzooming.com/how-do-you-get-ready/753/) to quickly prototype, develop, [test](https://www.brainzooming.com/can-your-new-concept-pass-the-squint-test/886/), roll out and [troubleshoot ideas](https://www.brainzooming.com/checklists-%e2%80%93-helping-visualize-the-uncertain-when-plans-fall-through/656/) to increase your likelihood of implementation success
- Evaluate the suitability of [stealth innovation](https://www.brainzooming.com/stealth-innovation-strategy-benefits-of-hiding-new-ideas/4067/) and skunk works approaches
- Hone your organization’s ability to appropriately [bring project to completion](https://www.brainzooming.com/project-management-techniques-when-time-running-down/6869/) when they are done, [even if they aren’t perfect](https://www.brainzooming.com/convergent-thinking-week-a-dbtp-perspective/941/)

### 10. No Measures

It’s difficult to sustain a formal business innovation strategy without metrics in place to report return on investment (ROI), showcase positive improvements, and troubleshoot issues with innovations. Even earlier in the innovation process, the absence of metrics makes identifying and prioritizing opportunities a shot in the dark. Simply put: no metrics = no hope of long term success from innovations.

*What Are Some Things You Can Try?*

- Determine an overall framework to [measure innovation with a variety of metric types](http://stefanlindegaard.com/2009/01/17/measuring-innovation/)
- Create a metrics dashboard with [both quantitative and qualitative innovation metrics](https://www.brainzooming.com/innovation-metrics-a-whole-brain-strategy/3018/)
- Establish a way to [revisit unsuccessful implementations to learn from them](https://www.brainzooming.com/great-to-learn-from-your-mistakes-once/658/) and apply the lessons to subsequent efforts
- Review innovation metrics on an ongoing basis to [determine when today’s innovation will need further innovation in the future](https://www.brainzooming.com/innovation-opportunity-knowing-when-new-and-innovative-becomes-status-quo/10381/)

All the best to you in addressing the specific NO’s you face standing in the way of innovations your organization is seeking to identify and implement.

If you’d like more information on exploring the personal perspectives you need to approach your whole life more innovatively, you can [download an eBook version of “Taking the NO Out of InNOvation.”](https://www.brainzooming.com/?page_id=1132) It’s a great companion on your mission to bring business innovations to life! - *[Mike Brown](https://www.brainzooming.com/about-brainzooming/mike-brown/)*

 

#### [If you enjoyed this article, subscribe to the free Brainzooming blog email updates.](https://info.brainzooming.com/email)

***If you’re facing a challenging organizational situation and are struggling to maintain forward progress because of it, [The Brainzooming Group](https://www.brainzooming.com/about-brainzooming/) can provide a strategic sounding-board for you. We will apply our strategic thinking and implementation [tools](https://www.brainzooming.com/resources/tools/) on a one-on-one basis to help you create greater organizational success. Email us at *******[info@brainzooming.com](mailto:info@brainzooming.com) ******or call 816-509-5320 to learn how we can help you figure out how to work around your organizational challenges.**

***  
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  "datePublished" : "2012-06-19T09:50:42.000Z",
  "headline" : "Disruptive Innovation, Change Management & Taking the NO Out of InNOvation",
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}
```