There was a lot of energy from the students in the two classes as we did three creative thinking exercises (based on analogies, randomness, and transformation) and a round of prioritization in less than 50 minutes to generate lots of brand extension ideas!
- New products allow you to experience the brand in different places (Starbucks)
- Licenses the brand to various companies (Martha Stewart)
- Introduces smaller versions of its products (Oreo)
- Offers related merchandise for users of its main product (Harley-Davidson)
- Finds new uses for its product & introduces brand extensions (Arm & Hammer)
- Lends its name to subsidiaries serving different market segments (Marriott)
- Extends its brand with a fee-based online presence (NASCAR)
- Lets you experience new products free & then sells them to you (Starbucks)
- Offers slimmed down versions of its main products (Special K)
- Offers products complementary to its main line (Fruit of the Loom)
- Changes certain visible “ingredients” of its product (Oreo)
- Takes a piece of intellectual capital & uses its theme in other product & service categories (Jimmy Buffett)
Thanks again to John for allowing us to come work with his students! I learn something new every year that we’re able to incorporate right into our planning efforts, and this year was no exception. We’ll be back!
Download the free ebook, “Taking the NO Out of InNOvation” to help you generate fantastic creative ideas! For an organizational creativity boost, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative plans to efficiently implement. Email us at firstname.lastname@example.org or call us at 816-509-5320 to learn how we can deliver these benefits for you.