Responsible for creating cool product names for a new product idea?

A Brainzooming blog email subscriber asked me last week if The Brainzooming Group had a ready-made creative thinking exercise on the blog for creating cool product names for a new product idea.

I shared with her some variations on eight creative thinking questions in a previous post about developing creative job titles. If one reader has a question about a particular creative thinking exercise, it is probably a good sign other readers could use help on a similar question.

New Product Idea and Faux Names

The creative thinking questions you can use if you need to create ideas for new product names are below, but first, a couple of cautions:

Creating Cool Product Names with Creative Thinking Questions

Cool Product Names – 17 Creative Questions for Winning Product Name IdeasThis list is not designed to yield faux new product names comprised of nonsense syllables. The list of questions is intended to come up with intriguing, real-sounding names. Ask the eight creative thinking questions, come up with as many potential answers as you can, and then prioritize the most strategic and creative possibilities for consideration:

  • What words describe the cool outcomes from the new product or the experience of using it?
  • What other products are like this? What words are used to describe those products that we could modify and enhance?
  • If this new product delivered super powers, what would they be?
  • What words would you use to describe this new product if you were trying to impress your mom / dad or a spouse / girlfriend / boyfriend?
  • What words would add emotional impact to the product name?
  • What words describe HOW the product works when it is at its best?
  • What words would be more exciting, powerful, fun, surprising, or memorable?

You can click on the image below to get a free creative naming mini-poster that includes these questions in a fun, easy-to-use format!


Which types of cool product names do you like?

What is your preference for new product names? Faux names or real names, and why? – Mike Brown

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