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Despite some good friends who can't believe this is the case, it's challenging for me to talk to new people, especially in a large group setting. After working to improve, it's a little more natural than previously, but it can still make me very uncomfortable.

That's why the Freelance Exchange of Kansas City Portfolio Showcase was a reach for me last week in more ways than one. Beyond having to stand in one spot and attempt to strike up conversations with people walking by our table, it also meant it was vital we further refined the Brainzooming elevator speech. Getting our message down to a few words has been a challenge since what we do can seem very intangible to people. This has been especially true for those who haven't been exposed to how Brainzooming helps organizations  rapidly expand their strategic options and create innovative plans.

Interestingly though, it was actually easier to hone our business message among people less familiar with what we do. Approaching it with fewer preconceptions, we got the messaging down much more effectively than we had previously. One key difference was removing a constraint we all often cling to: sticking to the situations in which we're the most comfortable. - Mike Brown