Whether telling a story personally or in business, the natural inclination is probably to include all the information perceived as relevant. Conveying complete information is truthful and also can make you feel as if you're doing everything possible to create understanding.

But while sharing complete information may make it seem as if you're doing your part to convey a message, it's not necessarily the case. Sharing the complete story might really be undermining the impact of your message.

In "Made to Stick," both "Simplicity" and "Unexpectedness" are discussed among six fundamental strategic characteristics for helping an idea take hold and remain in a listener's mind.

Not constraining yourself to telling a complete story (as defined by including every detail) can simplify the audience's listening experience. And inserting previously omitted details for dramatic effect can allow you to strategically improve how memorable your tale will be.

Want an outstanding example? This short video by Fr. Larry Richards contains one of the most memorable stories I've ever heard. Its simplicity and sense of the unexpected make it truly memorable. Take a look and think about how you can create the same sense of drama in some of your most familiar stories. - Mike Brown