We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers.
The reasons they give for lagging in this area?
A content marketing strategy is not a priority for them. They doubt whether social-first content strategy will work for their companies, because they are different or have customer bases that do not care. They do not know where to start or how to sustain creating great content. Maybe they are wedded to how they have always done things, with business development people, brochures, and frequent pleading to generate referrals.
7 Signs to Invest in a Social-First Content Strategy for Your Brand
We assure them that a social-first content strategy works, even in B2B. We also offer these types of signs that it is time to invest in a content marketing strategy.
Do any of these issues sound familiar in your organization?
- You are not generating enough leads, at least in part, because not enough people are coming to your website.
- The don’t offer information relevant to your targets, business, and industry that match with how and what your potential customers want to discover.
- Your organization has great stories about your people and what you do but only share these great stories inside your organization.
- Onboarding new customers is a challenge because they lack current information about what getting started with you entails.
- You are not continuing to learn about potential customers each time they interact with your brand online.
- Potential customers see your competitors as doing a better job educating the market you serve.
- You only use traditional marketing channels and media.
Let us ask again: how many of these issues apply to your organization right now?
If several of them are all too familiar, you owe it to your top and bottom lines to explore introducing a social-first content strategy as a high-impact way to build your brand. – Mike Brown