We wrote recently about lowering the stakes for sharing creative ideas. Right after that article, The Brainzooming Group facilitated a small innovation strategy workshop with a client.

We discussed the approach for the client’s upcoming thirty-person new process innovation strategy workshop. The question emerged of how much prior thinking to share with the newly involved participants. Our client thought we shouldn't bias them by initially reviewing the innovation work that had already been done. The concern was that it would limit potentially contrary thinking about ways to improve the internal process they’re seeking to improve. These concerns followed an extended conversation about the value and applicability of having participants complete a pre-workshop survey to gauge their initial thinking and reactions.

We pointed out that bringing a large group together with little preparation and information-sharing would make the workshop way more risky than it should be.


For example, think about the salary cost (and associated risk) of having thirty people (many of them senior leaders) coming together for a day-long innovation strategy workshop without taking advantage of all the inputs we can.  We think lowering risks in these situations ALL THE TIME.

That's why we never convene people for live, multi-hour innovation strategy workshops without pre-workshop input to understand:

  • What they are thinking
  • Where they see opportunities and challenges, and
  • How we can best organize the in-person time to maximize productivity and efficiency.

Upfront input lowers the risk of an unsuccessful meeting developing.

5 Ways to Lower Risk in an Innovation Strategy Workshop

Here are five ways we lower risks with an in-person workshop:

  1. Carefully selecting participants to get a sufficiently diverse group with as few people as possible.
  2. Reaching out to as big a group as makes sense with pre-workshop surveys or online collaboration sessions so we can introduce their voices and perspectives into the in-person meeting, even if they aren't physically present.
  3. Sharing as much one-to-many information as we can before the in-person workshop (since it's often low efficiency time when one person is talking and everyone else is sitting and listening).
  4. Customizing and sequencing exercises based on what participants are thinking and need to accomplish (instead of some standard arrangement that's always the same).
  5. Creating open space within the meeting where we encourage participants to challenge thinking already advanced by the core team.

With that approach, we can move faster and make an in-person innovation strategy workshop tremendously productive.

If you'd like to learn more about doing the same for your innovation team, contact us! We'd love to fill you in on the approach and how it could look for your organization. – Mike Brown

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