People frequently complain about how a strategic planning process, whether accidentally or on purpose, is disconnected from employees' regular duties and priorities. Too often, employees see strategic planning exercises as separate from and unrelated to what they need to do to run a business. With this view, the natural reaction is to avoid the strategic planning process or hope it goes away soon, so someone can return to daily activities full-time and get work done.

What a waste for the employees and the companies using strategic planning exercises in ways that cultivate this experience!

Seeing this phenomenon multiple times in a corporate setting was one motivator for developing the Brainzooming planning approach.


 4 Ways to Make a Strategic Planning Process Productive

What can you do to make strategic planning more productive before, during, and after? Here are four different approaches The Brainzooming Group employs with clients:

  1. Instead of using complex strategic exercises that aren’t beneficial outside planning, we use strategic thinking questions that fit how people think and work on a daily basis.
  2. Instead of including too few or too many people in strategic planning and not thinking about how to help them participate successfully, we specifically match participant perspectives, expertise, and interests so they can most efficiently and effectively share innovative ideas.
  3. Instead of requiring people complete complex strategic planning templates unrelated to daily business, we use productive interactions to change the strategic planning process from completing complex forms into conversations, events, and experiences people engage in and learn from as they participate.
  4. Instead of delivering a high-level, generalized strategy document, we deliver an implementation toolkit leaders can continue using to develop innovative ideas, tactics, and alternatives to implement the plan.

Long story short, there is no reason a strategic planning process has to be an energy-sucking, disconnected experience.

With The Brainzooming Group approach to strategic planning exercises, your company will have broader engagement, active involvement, and a path to apply the strategic plan and the work that went into creating it as part of your organization's daily activities!

Contact us to discuss how your next strategic planning process can be energizing, productive, AND improve your business results.Mike Brown

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