These (para)quotes on innovation, digital marketing, and life were the most memorable ones I took away from Inbound15.


  • "Commit to a highly experimental process. Don't just follow best practices. Experiment to learn." - Anum Hussain of Hubspot
  • "I don't know what the question is, but the answer is, 'Yes!'" - Leonard Bernstein (via Seth Godin)
  • "The only guarantee in living a brave life is you WILL get your ass kicked. If you innovate, you WILL fall down." - Brené Brown
  • "Bob Dylan wasn't The Beatles. He reinvents himself every seven years and gets booed off the stage." - Seth Godin
  • "Every great writer starts with an SFD - shitty first draft." - Brené Brown


Digital Marketing

  • "SEO (search engine optimization) is anything you can do to influence your score. That involves solving for SEO AND improving the user experience." - Bill King and Tyler Richer of Hubspot
  • "Great content is topically focused. If you are writing about a topic, other related words should show up as well. It's about the main topic and all the supporting 'cast members.'" - Bill King and Tyler Richer of Hubspot
  • "For Slideshare, come up with an AMAZING cover slide." - Arpit Dhariwal and Taylor Greason of LinkedIn SlideShare
  • "Don't say 'Free' in the email subject line. Please. Ever." - Tom Monaghan of Hubspot
  • "With the abundance of similar content, it makes you think when you see something new, 'I think I've forgotten this before.'" - Dr. Carmen Simon
  • "If your brand sucks offline, you'll suck more online." - Jill Rowley, Social Selling


  • "Nine a.m. is VERY early for an Aziz event." - Aziz Ansari
  • "Can we start by acknowledging that golf is a really bad spectator sport. Nothing good ever happens, and when it does, you have to clap in such a wimpy way." - Seth Godin
  • "If people know their problems, they don't need sales. Salespeople should identify latent and hidden problems; they need to anticipate problems." - Daniel Pink
  • "Once you give the brain a reward, it habituates and wants a newer, bigger reward." - Dr. Carmen Simon
  • "We are all we have today." - Brené Brown
  • "Sarcasm . . . it's not just for relationships anymore." - Tim Washer

Mike Brown

If you enjoyed this article, subscribe to the free Brainzooming blog email updates.


ebook-cover-redoBoost Your Creativity with “Taking the NO Out of InNOvation”

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies. Email us at or call us at 816-509-5320 to learn how we can deliver these benefits for you.

Download Your Free   "Taking the NO Out of   InNOvation" eBook