Most of the time the Brainzooming blog shares strategy, innovation, and creativity ideas while consciously trying not to tout what we do at The Brainzooming Group. Our hope is by sharing intriguing and insightful content on strategy, innovation, and creativity, you will want to explore more deeply how The Brainzooming Group can improve your organization’s performance. Suffice it to say, we do not toot our own horn too much. (Did you like the way I got both “tout” and “toot” into the same paragraph? That will make the SEO grading apps crazy.)

Why Change Is Hard and 3 Ideas for Making Change Easy

Recently I was reading (okay, listening) to, Switch (affiliate link), the book on change by Chip and Dan Heath. I was struck by how The Brainzooming Group successfully addresses what Chip and Dan Heath identify as three of the main points from Switch addressing why change is hard:

Why Change Is Hard #1: Organizations resist planning for change because it is too complex or too hard

Group-Strategic-ConnectionOur Approach for Making Change Easy: At The Brainzooming Group, we refer to this challenge of planning for change as the “can’t get over the hump” problem. We see it repeatedly. Smart organizations with solid people get only so far with developing implementing strategy, but cannot get any further.  Sometimes the answer is strategic thinking tools; sometimes it is resources; sometimes it is strategic focus.

In the Brainzooming process, we analyze what the sticking point is and apply the correct “lubricant” to move the process forward. When you have built up the arsenal of strategic thinking tools and successful creativity approaches we have over the years, finding the answer to move a strategy toward implementation is quick.

Why Change Is Hard #2: People have a fear of failure, so they won’t even try to think about what should be changed, much less make the effort to change it

Our Approach for Making Change Easy: We account for the probability of failure as we design our strategy thinking process. As a result, we inoculate you against being afraid of change. The Brainzooming Group helps you generate a significant number of ideas and concepts as we temper the natural inclination to censor or needlessly debate whether ideas or concepts are good during the early stages of strategic thinking.

We don’t leave you with a pile of uncategorized and unusable ideas, though. We have tested strategic thinking tools to help organize, categorize, and evaluate the new you generate. Knowing the chaff is going to be thrown away helps people not be afraid to generate the kernels of wheat (or nuggets of gold) that lead to successful change.

Why Change Is Hard #3: There is too little attention paid to building upon success and too much attention placed on solving problems

Our Approach for Making Change Easy: The Brainzooming process helps you solve problems. Just as important though, we also help organizations better recognize what they are doing right and provide them the structure and options for building upon that success.

Would You Like to Make Change Easy? At Least Easier than It Has Been?

Thank for indulging this exploration on how the Brainzooming process accomplishes relative to making change easy. We’d love to talk with you about the opportunities and issues in your organization where you are finding change is hard. We’ll return tomorrow to our usual focus on less self-referential issues of strategy, innovation and creativity. Today though, I wanted to point out specific ways we help smart organization make successful change easy. – Barrett Sydnor

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The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.