There were two great keynotes at “The Market Research Event” on Thursday, the final day of the conference at Disneyland.
Perennial best-selling author Marcus Buckingham spoke about building your strengths and his new book, “The Truth About You.” He related a funny story about his son, who has shown himself to be a substandard artist in kindergarten. Despite Buckingham’s work on developing your strengths in lieu of the futility of addressing your weaknesses, he noted that he and his wife were quick to consider remedial art training, missing their son's demonstrated aptitude in math.
The other great keynote was from Dan Ariely, author of “Predictably Irrational.” He shared background from his book on how our eyes and brain both work to skew our view of reality and cloud the ability to process information rationally. It looked like the temporary bookstore in the trade show area was doing a brisk business in his book at the morning break. It’s definitely worth checking out if you’re in the business of asking people questions and trying to predict what they may do.