There were many themes apparent in the Super Bowl advertising portfolio.
- There was dad-dom (Nissan, Dove Men+Care).
- There was overcoming-disability-dom (Microsoft, Nissan).
- There was scantily-clad-dom (T-Mobile. Victoria’s Secret).
- There was borrowing celebrity-dom. (Kia. Snickers. Wix).
Plenty of "doms" to go around.
The Crowd's Creative Comes Out on Top in Super Bowl Advertising
But the intriguing results from the night belong to Doritos and the creative crowd. According to Ace Metrix research “America voted for #WhenPigsFly from Doritos to be this year's #TopSpot2015 #SB49 by scoring it higher than any of the other 2015 Doritos ads.”
— Ace Metrix (@Ace_Metrix) February 2, 2015
When all the Super Bowl advertising rankings are in, there may be another winner. The interesting thing here is that the spot crowdsourced by Doritos is in the running. Yes, it’s fan-based creative.
What Do You Know about Crowdsourcing Advertising?
While not every company is in a position to turn its brand over to its consumers, the Doritos fan crowd demonstrates there is bona fide creative power in the crowd.
In light of this, if your CEO is asking you, “Should we be doing this crowdsourcing thing?” you’ll want answers.
We can help you with answers.
We can help you decide if a crowd can work for your brand. And suggest how you can test the crowdsourcing waters.
It might just come in handy! – Steve Wood, Boom Ideanet