These five articles stood out this week in our core content areas of strategic thinking, creativity, and social media and content marketing. Each of them is worth a click and a look!
Dr. Cyndi Burnett of the International Center for Studies in Creativity at Buffalo State and her co-author, Julia Figliotti, have released a new book on creativity: Weaving Creativity into Every Strand of Your Curriculum. (Affiliate Link) To develop the book, they reached out to more than one hundred educators and creativity-focused experts for creativity ideas. The resulting book features more than seven hundred ideas. In this blog post, they highlight their ten favorite ideas. Even if you’re not an educator, this post is worth checking out because nearly all the creativity ideas and tips also apply directly to the workplace.
I’ll come right out and admit I don’t “get” Uber. Realizing that puts me WAY in the minority, this Wall Street Journal article about Uber trying to get into the delivery business (just one of several Uber-realted articles in the Journal this week), includes several refreshing contrarian voices. Products don’t find the vehicle at pickup or make their way into the final destination at delivery on their own. They are also perishable in a variety of ways. That means even if Uber is working for people, it’s not necessarily a quick translation to moving products.
CVS buying the Target pharmacy operation is an intriguing strategic thinking example. Two brands competing in several retail categories are planning to co-exist and create mutual benefits for both. It’s a great example of two brands engaging in an unusual strategic relationship that fits both of their near- and longer-term plans. Combing through multiple takes on the story yielded multiple strategic thinking questions a brand can use to expand its list of potential competitors and partners.
4. Stop Sending Traffic to Your Homepage: 3 Reasons Why Landing Pages Convert More Visitors into Leads
I saw this post on LinkedIn, but this is the original link from Mike Whaling at 30Lines. Mike helped us set up our initial landing pages. This is a great reminder about one of the keys to online and content marketing that many businesses miss.
5. From the Brainzooming Archives: Social Media Moments of Silence – 5 Areas to Monitor during Tragedies
This article arose from the 2012 Sandy Hook shooting in Newtown, CT and the 2013 Boston Marathon bombing. There was a lot of talk at the time about brands needing to recognize a moment of silence when major tragedies take place. As of the publication date, I haven’t heard the same talk following the tragic shootings in Charleston, SC, but it seems like a comparable tragedy that should have warranted a bigger national pause than seems to have taken place. – Mike Brown
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