“If you invent your own instrument, you’re automatically one of the top three musicians in the world on that instrument.” - Matt Goldman, Co-Founder of the Blue Man Group (August 2008 “Inc.”)

This is a great strategic concept that any of us can apply personally or in business. What is an instrument, tool, process, or category that you can invent which creates a new area where you are, by definition, one of the best performers in the world?

This week, we’ll work through ways to answer that question.

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