There is clearly tremendous value in having diverse, positive creative thinking skills on your creative team. What you might be overlooking, however, is the value of having access to creative thinking skills that might not typically be considered particularly constructive for a creative team’s success.

Consider It "Critical" Thinking

While creative instigators can be vital to the robust development of creative thinking, you can’t afford to let it coast its way toward implementation without being challenged. "Critical" thinking  make your creative thinking stronger near-term and your creative thinking skills sharper over time.

Don't let a premature implementation push leave your creative thinking work vulnerable to critical challenges too late in the creative development process.

Select your creative team to make sure you identify the individuals who will supply five critical thinking perspectives to make your creative thinking stronger:

1. The Skeptic

The skeptic isn’t going to believe anything you tell them the first time. The skeptic will demand proof for the creative thinking you’re trying to sell to them. The skeptic making you prove everything, however, forces you to ensure you have the strategic and insight-driven support for your creative ideas.

2. The Short Attention Span Theater Fan

Certain people will not or cannot sit still for an in-depth explanation of your creative thinking. You might have only three PowerPoint slides worth of time to provide the background, make your recommendation, and show your supporting rationale. When someone on your team has a short attention span, you’ll get much better at getting to the point . . . or you’ll be talking to yourself in an empty room!

3. An Argumentative So and So

We all know people who object to everything. Everything is wrong; nothing will work. And they are ready to let you know all the things you can expect to fall short with your creative ideas. Talk about critical thinking! As a result, making your case to an argumentative person will cause you to be ready to answer all kinds of passionate, unexpected objections to the creative ideas you believe in so strongly.

4. The Dense Person

Some people simply don’t “get” things as fast as others. You can explain a new idea and see it in their eyes or in their body language: something about your creative idea isn’t clicking. Even if your dense creative team member does get the idea, he or she will not get it the next time you discuss it, so you’ll have to explain it again. While it may feel as if repetitive explanations are taking up time, repeating your creative idea multiple times will productively challenge the consistency of your thinking and your attention to strategic detail.

5. Your Narrow Minded Associate

The creative team member who has a clearly different, and markedly narrower, perspective than you can be maddening most of the time. These people do not (or simply refuse to) see the bigger picture. They also don’t have much time or respect for alternatives viewpoints to their own. Where they are beneficial as you try to sell your creative ideas, however, is when they force you to find (or incorporate) benefits to address non-believers in your audience.

Do you know who the problem people are on your creative team?

Are these "critical" creative thinking skills accounted for on your creative team? Are there other challenging creative thinking skills  you depend upon for your creative success? Let’s hear about them! – Mike Brown


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