Amid too much jargon, the state of business communication isn’t stellar. We could all benefit from delegating a writing assignment to a great reporter to see how they’d approach it to ensure it’s as clear, concise, and memorable as possible. Here are some of the things a good reporter is going to concentrate on during a writing assignment:
- Interview people directly involved in the story
- Use multiple sources of information
- Write in order to gain attention right away
- Put the most important things at the start of the story, followed by supporting material, then background information
- Address fundamental questions – who, what, where, when, why, and how
- Use specific, concrete examples
- Have an editor who reviews it and makes changes
In addition to identifying at least three new ways to incorporate each of a reporter’s approaches to improve your writing, here’s a bonus book recommendation - do yourself a favor and track down a copy of “How to Take the Fog Out of Business Writing” by Robert Gunning and Richard A. Kallan. It’s a precursor to “Why Business People Speak Like Idiots: A Bullfighter's Guide” and is a short, straight-forward guide to dramatically simplifying your business writing.
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at firstname.lastname@example.org or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.