We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business.

Think about that for a minute.

If you develop strategy statements featuring the ultimate in complex yet generic MBA-caliber language, they will apply to any business even though your own people probably will not be able to understand it well enough to carry out the strategy.

THAT'S why we advocate a very different approach for our clients.


5 Advantages of Strategy Statements with Simple Language

When you have simple strategy statements that sound like your organization communicates, we've seen and experienced multiple advantages:

  1. People throughout the organization can read them and understand what's important
  2. The strategies are more credible and believable
  3. Your team members have a clear sense of how they contribute to implementing the strategy
  4. It will be easier for more employees to develop ideas and suggestions to help the strategy take hold
  5. It will be evident what the end result of the strategy should be

It's worth a few minutes (if you haven't done it recently) to crack open your strategic plan and read your strategy statements. If you weren't involved in putting the strategic plan together, would YOU be able to understand the strategy statements? And do they sound like your organization?

If not, you can do better.

And we'd love to be the ones to help craft your strategy into actionable statements and language your employees are in a strong position to understand, embrace, and turn into results. Contact us to talk about how we can make that happen!  – Mike Brown

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