Customer Experience

Creating Memorable B2B Customer Experiences

Presentation Description: The term “business-to-business” works well for describing industrial business models, but obscures an important marketing reality: Businesses don’t have experiences, people do. Not realizing that truism means that many brands miss out on the tremendous benefits of designing memorable brand experiences.

This session will prepare you to:

• Create a strategic, innovative experience platform
• Design customer experiences through a four-step approach
• Incorporate a three-part model for increasing experience memorability
• Ensure maximizing the impact of customer experiences at every touchpoint

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