Innovation Strategy Case Studies

Brainzooming accelerates the pace and business impact of innovation for clients by operationalizing design thinking. We customize our Design – Engage – Launch innovation process to create actionable ideas and clear implementation paths across industries.

American Greetings

Consumer Products Exploration

For American Greetings, we designed and facilitated a travel-oriented creative workshop and innovation process to stimulate ideas and concepts for the product design team, bringing breakthrough thinking to new product development.


B2B New Product Development

In collaboration with Corbion’s field salesforce, we explored customer needs, competitive positioning, and disruptive innovations, leading the team to identify new product ideas and replenish the innovation pipeline.



Chicago Faucets

Experience-Based Product Innovation

Chicago Faucets engaged us to bring their marketing and engineering departments together for collaboration in new product development, using stakeholder and customer experience as a completely new lens for innovation.

Amsted Rail

B2B Product & Process Innovation

We work with Amsted Rail in ongoing innovation engagements across multiple countries to improve the manufacturing and administrative strategic focus, quality, and cost savings.

Carbondale 4ABC

Community-Inspired Futuring

In this engagement with Carbondale 4ABC, we collaborated with city and university audiences to identify critical needs for high-speed internet service, and ways it could align broader economic and public interests within Southern Illinois, driving innovation and economic development.

Farmers Insurance

Innovation-Building Workshop

Farmers Insurance invited us to design and facilitate an interactive workshop on disruptive innovation at their yearly conference, where we led 200 marketers and 23 teams in learning new approaches and developing product innovations--all in  a single day.

Discover What Accelerated Innovation Delivers