Brand Experience Case Studies

Developing a growth-oriented brand strategy isn’t merely a question of graphics or words. Brainzooming helps translate business strategy into a brand experience that resonates with audiences and improves your success.


Regulated Market Content Strategy

For American Century Investments, we developed a  content marketing strategy that would leverage expertise and community service, while addressing regulatory restrictions.


Market Positioning

Early-education nonprofit RAFT engaged us to produce strategic plans and a new brand strategy that would elevate internal and external messaging alike.


Thermo King

Product & Communications

With Thermo King, the global leader in transport refrigeration and heating, we created a comprehensive, growth-oriented strategy for product marketing and communications.


Internal & Employer Brand

SMC3 engaged us to develop a strategy platform to provide each level of the LTL transportation data and technology organization with concrete ways to live out the brand, including vision and mission statements and brand behaviors for leadership, management, and employees.

Bayer HealthCare

B2B2C Content Marketing

For Bayer HealthCare, we produced a multi-partner social media strategy to increase content-sharing flexibility within their regulated industry.

Literacy KC

Customer Experience

Nonprofit organization Literacy KC engaged us to accelerate development of a completely new business model for taking its adult literacy training into high-traffic community locations.

Explore Developing an Integrated Brand Strategy