“Let’s start with a clean sheet of paper to boost creativity.”
Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”
We listened to the rationale for adopting an innovation strategy based on broad creative freedom.
In many ways, it seemed to make sense:
We countered with our experience-based recommendation: give everyone insights, direction, and structure to generate more possibilities and legitimately boost the workshop’s potential for innovation strategy impact.
The workshop is already planned, so postponing it to readjust the approach isn’t an option.
Suppose you find yourself in a similar position. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity. Now, however, you are having second thoughts.
What are the options if you decide to insert some structure and avoid using a clean sheet of paper for your innovation strategy?
Here are six ways to strategically and productively fill up a LITTLE bit of that clean sheet of paper to maximize creativity:
These ideas don’t even begin to address the innovation value of strategic thinking exercises and creative structures to spur innovation.
At least by using any of these six ideas though, you can give any co-creators involved with your innovation strategy just enough direction and structure to help them boost creativity. – Mike Brown
Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.
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